Avoid These Ecommerce Faux Pas
Online shopping makes life easier. Well, its supposed to.
Check out these 5 gripes customers have with ecommerce sites. These actually make shopping HARDER! If your company is considering delving into ecommerce web site design & development take heed!
Forced Sign-up
Too often sites require you to sign up for an account before you can make a purchase. Surveys tell us that customers like to have a choice in this matter. Sure, you want to get the customers information so you can send them promotions, newsletters and the like, but first, you need to make them a fan. Give them great customer service. Deliver their order on time. Respond to inquiries quickly and efficiently. Once theyre a bona fide fan, theyll want to send you their information on their own accord.
When beginning your ecommerce web site design & development, opt to NOT use forced sign up. Your customers will appreciate it!
Difficult or Confusing Payment Methods
No one wants to spend money. So when someone is ready and willing, but your site is taking too long or confusing them, that may just put them over the edge and make them abandon ship. Keep those customers happy and buying by ensuring your payment method is easy and hassle-free. Have a regular check up of your payment funnel, too! You never know when there may be a server malfunction.
Poor Design
This ones easy. If your site is unattractive, customers wont want to look at it. Make sure your site is appealing, shows off your products and is designed in such a way that makes shopping and buying easy. Make sure you follow the general rules of web design as well; dont place menus in obscure spots or confuse the user with too many choices. Make it easy and fun to navigate!
Security concerns
In todays digital age, online security is a huge, huge concern. Identity theft is a viable and very serious threat to anyone who shops online, as information is easily stolen and hacked. Thats why, when customers use an ecommerce site, they want absolute confidence that their financial and personal information is going to be safe. They want the site to look safe (ie: very professional) and to actually BE safe.
At our Dallas ecommerce web design company, Cowgirl Interactive, we stress the importance of acquiring a secure socket layer (SSL) for any website that will be handling financial information or purchases. It protects your customers, while also protecting your reputation.
Long Forms
Of course, in order to take payment and ship a purchase to a customer, you need some info. But keep it to a minimum. Customers shop online because it can be done quickly and easily. We at Cowgirl Interactive, Dallas ecommerce web design company, have found that the longer online order forms take to fill out, the higher the chance the customer will abandon their shopping cart and forget the order altogether. Keep your customer happy; only require information you absolutely need to deliver the order.
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