Article Marketing Success: 3 Ways To Reveal Yourself In Your Articles
A while ago I took a survey of some article marketers and asked them what they thought made an outstanding article
. I was delighted to see a trend--in addition to a lot of practical requirements about unique information and easy-to-read formatting, there were also several people who noted that the personality of the author played a large role in how they perceived the quality of the article.
You may have thought that your articles should be "just the facts", but have you considered that the quality of your articles might increase if you found a way to reveal more of yourself in them? How can you reveal more of yourself in your article submissions?
Using the feedback from my survey, here are 3 ways to do that:
1 - A unique perspective written from the heart of the author.
From the feedback I received, readers want to read an article that bears the imprint of the author. Specifically, the article should reveal a "unique perspective", not found anywhere else.
Especially if you're in a competitive niche where it seems like everyone has already covered every topic, this "unique perspective" dimension can be your ticket home. You do have a "unique perspective" in some way:
Maybe it is your philosophy about your niche. Maybe it is the way that you teach your readers. Maybe it is how you approach your business in general. Maybe it is your personality that shows through your writing.
Whatever it is, it needs to be genuine, because readers can usually tell if a perspective is manufactured or is really "from the heart". Also, writing from the heart means being vulnerable from time to time and being yourself. You don't need to write like everyone else in your niche--in fact, you shouldn't. Because each author has a different personality, each article should as well.
2 - Generosity of spirit; truly wanting to share information and caring about teaching your readers.
This one strikes at the heart of all good teachers--the best teachers give you the feeling that they enjoy teaching you and that it is their great pleasure to give you the information that you need. Some people are natural teachers; they have patience with beginners and love to take the hand of those who are just starting out.
If you're not a natural teacher, it helps to remember that teaching is the purpose of your articles. Put yourself in your readers' shoes and try to remember what it was like when you were starting in your niche. Think of the frustrations you had with things you didn't understand and make it your goal to help people in the way that you wish you had been helped.
Writing articles is rather like being a parent--you want your readers to learn from your experiences and your mistakes so that they will have an easier time than you did.
3 - Making a personal connection with your readers.
Several people said that in an outstanding piece of content that they felt like they "connected" with the author. They stated that they felt the connection when they got a feel for the author's personality.
In essence, they didn't want to feel like they were reading an encyclopedia entry, but rather something that a real human being had written and been concerned about, and that this was a human being who they felt comfortable with.
There are a few things that will help you make a connection with your readers:
* Write with a concern for helping them--readers can tell what your attitude is in writing the article.
* Write in a way that is easy to understand, ditching the jargon of your field in exchange for plain English.
* Make it your goal to explain hard topics in a simple way. Take what is intimidating and de-mystify it. Taking the fear or frustration out of something is a sure way to break the ice with a reader.
Revealing more of your personality and writing in an authentic way are things that we can all work on on an continuing basis. Which of these tips will you use in your next article? Do you think it is important to learn to reveal yourself in your articles?
by: Steve Shaw
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