Are You Using Online Forums To Build Your Opt-in Lists Effectively?
As an internet marketer, you know how important it is to build a strong and reliable
opt-in list and you know that the true measure of an opt-in list is its relevance. When relevance is such an issue with your business, you want to know if what you're currently doing really works. And if it does work, you'd want to do it again and again.Opt-in list are in a class all their own. On the one hand, they are very effective marketing tools. On the other hand, they can turn around and bite you in the hand if you're not careful. With so many ways to build opt-in lists through article writings, targeted e-mails and specific ads, isnt it time we considered internet forums for the job?
Let's see how relevant forums are by outlining what opt-in lists can do.
- Opt in lists only include subscribers who are interested and intend to participate in your marketing campaign. The likelihood of someone joining your opt-in list accidentally is very low and may in fact be zero.
- Opt-in lists solve the problem of targeting the right market by excluding those who do not have any express interest in your business.
- There is a high probability that those in your opt-in list who buy from you will buy from you again.
- You don't risk inviting internet surfers to your site who will not look around or return.
- Opt-in lists help build trust between the internet marketer and the customer. From the marketer's end, the customer knows that he will only be sold products and services that he will actually find useful and from the customer's end, the marketer is assured that the customer came to be a member of his opt-in list voluntarily.
How forums help build your opt-in list:
Forums are a one-stop shop
Forums are great places to shop for potential customers, since browsers will only sign up for one if they want to participate. Otherwise, they wouldnt be there. Participating in forums are also a great way to get a feel of the market's pulse their latest concerns, wants and interests and their lifestyle. It may not be that accurate, but you will have an idea of what makes your market tick and what pushes them into action.
Forums provide a free and easy platform to post your ads
Forums allow customers to post queries, give advice, answer questions and even send replies to comments made by other forum participants. This is an excellent way to promote yourself and your products.
Forums allow you to post ads that are current
Your ads are always fresh and up-to-date when you post them on forums, since you will be participating in them personally. If you have updates or add-ons, you can edit your ads and post them immediately. No need to re-write a whole article and wait for it to get published.
Link up to an opt-in site
Most online forums allow internet marketers to create their own signature line that can include a link to their site or online newsletter that contains their opt-in forms. An internet marketer can expose his products and services online to a specific group of people who actively participate in the discussion.
Forums allow you to react immediately
Unlike ads and articles, forums allow real time conversations and interaction between the internet marketer and his potential customers. When a question is posted, the marketer can answer it right away and when a suggestion is sent, he can post his comments just as easily. This fast reaction time allows him to answer queries about his products right away and correct any misconceptions that may occur. It also helps him establish a lively and active discussion between himself and his opt-in subscribers.
Forums allow you to build trust
Since you have personal interaction with your customers and can react to their needs in a fast and timely manner, you nurture an image of a trustworthy marketer. If they feel they can trust you, they are more likely to do business with you and if they experience a satisfactory transaction and an excellent product, they are more likely to become a repeat customer.
Forums are just one of the many methods with which to build your opt-in lists, but it can be a very effective tool to use, as long as marketers are aware of its benefits and limitations. If you are an internet marketer, why not harness the benefits of online forums and see for yourself?
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