Appliances To The Countryside: "last Mile" Of The Storm

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Winter in the economy

Winter in the economy

Appliances to the countryside

Enterprises, the Year of the Ox's "Spring" seems to be very timely. According to the Ministry of Finance, Ministry of Commerce, Industry and Information Technology Department and other recent requests, from February 1, the home appliances to the countryside in the original basis of 14 provinces and cities across the country began to products from the original four to eight months. And bringing home appliances and consumer subsidies to purchase the number of varieties are further increased.

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But always wanted to buy a countryside

TV

Stone under the town of Canton Lake farmer Guo Lin (alias), but not happy, "From home appliances to the countryside in late 2007 when wanted to Guangdong, finally heading for home appliances to the countryside policies implemented in the country, but I went to town asked several times in shopping malls, salesman told me not out, that is, wait for a few days. " Guo Lin told reporters, "not only in our village, near the county seat of several of my relatives did not buy appliances to rural areas of the TV, or two days to see it again!"

Guo Lin encountered problem is not isolated, rural areas of Guangzhou, a successful home appliances circulation enterprises Manager Li told reporters, as home appliances to the countryside just started, mainly because manufacturers do not organize the production and distribution of work, leading to the present only 20% of the successful brand arrival.

From December 1, 2007 in the "three provinces and one city," the pilot has been for nearly one and a half hours. External demand was not busy and a secondary market is basically saturated the context of the policy as to domestic appliances to rural areas of many home appliance manufacturers, "straw." But some rural countryside distribution of the "last mile" problem but this straw hanging up.

High cost of self-Logistics

Home appliances to the countryside for many successful circulation enterprises, this new market of cake does not taste good, too much for even as profit margins, why not?

Guiyang

Gome

Logistics Distribution Center Manager Li told reporters, "Guizhou region appliances countryside activities just started and have had no major problems encountered. But in the end 34 a logistics distribution problem will be exposed." The inference in the Manager Li thousand miles away, the first appliance to the countryside, one of the pilot regions have been confirmed in Meishan City, Sichuan.

Sichuan Meishan leap Electric Co., Ltd. (hereinafter referred to as "leap Electric") is the first appliances to the countryside the successful distribution companies. Guo Wei, manager of electrical leap group told reporters, compared with last year, stepped up the activities of home appliances to the countryside, and visibility has improved, come to the consultation and the purchase of the product family farmers and more rural areas, but competition is more intense, and profit getting smaller. In addition to pay 4% of the tax, the cost of distribution is the largest.

Order to attract customers, increased sales leap in the intensity of electrical appliances, such as "buy also distribution", "extended 'Warranty' period," and so on. Despite good sales, but the crowding, the high cost of logistics profits.

According to Guo Wei

group introduced its own fleet of electric leap and distribution centers. Appliance manufacturers are only responsible for the goods delivered to Chengdu, Chengdu, sent from the Meishan cost about 10 yuan / sets, and then sent to jiulongzhen from Meishan township areas such as area cost is 15 yuan / sets, each single transport this link increases the cost of 20-30 dollars. And this is the premise of mass distribution, "buy also distribution" of the distribution costs even higher.
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Leap electrical parts in Meishan, a chain?? Leap Electric Haier flagship store Maojing Li also told reporters complain, since this year's monthly sales to 40 million from sales of a certain upgrading But profitability is not optimistic. To ensure the farmers to be able to buy home appliances shop in the countryside of products, we prepared a sufficient supply, which takes up a lot of liquidity and our inventory costs. At present, 34 more than the market we have 30 distributors, customers can focus on this part of the distribution, distribution costs are relatively not very high, but if direct "door to door" delivery to the farmers at home, a home appliance, the average distribution costs as high as 40 yuan.

When a reporter asked a number of home appliances profits, the Maojing Li said that this is not convenient to disclose trade secrets. However Maojing Li said, manufacturers still have some of our support policy.

Appliances To The Countryside: "last Mile" Of The Storm

By: dfjyj

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