Appliances To The Countryside To The Small And Medium Enterprises The Possible Impact Of The
Home Appliances Progress in rural areas has been two months
, the products of this type of home appliances to the countryside, Refrigerator Businesses to benefit from the greatest fame, the current increased demand for rural market refrigerator, market potential, coupled with policies to promote home appliances to the countryside, to the successful expansion of sales companies Network Deep into the rural market will play a huge role.Although this work only at the pilot stage, only in Shandong, Henan, Sichuan, were the three provinces, the National Liangbu Wei also said that the work will be based on the effectiveness of the pilot to consider whether to expand the implementation of the region. After all, home appliances to the countryside policies in the exploratory stage, there is recognition of doubts we are here to do not want to dwell on this right or not, feasible or not, but the current view of the refrigerator category, six winning companies, both have Haier , Hisense, Meiling, the new flight, Aucma these first-line brand, and stars, snow-like second and third tier brands, according to household appliances to the countryside policy, enterprise product price must not exceed 2,000 yuan, plus 13% of state farmers subsidies, the actual farmers do not buy refrigerators more than 1740 yuan, while some well-known brands of refrigerators products that burst into the rural markets at low prices when it comes to low-end market-oriented SMEs are really as concerned as the outside world experiencing the impact?
HC Network B2B is a platform of E-commerce Site, refrigerator in the field of customers is more than two or three lines of small and medium enterprises, their target market is the focus of the home appliances to the countryside?? Three, four rural market. A market dominated by big brands with low prices, "home appliances to the countryside" in the east go to the countryside market, to market-oriented small businesses in rural areas the impact be?
"Little impact on us." Distinguished Shanghai Electrical Planning Minister Li Dehua said, "Big companies have the strength of large enterprises, small factories that we have the advantage of small factories." Refrigerator there had been a well-known enterprises in the 5 years of experience, about the current "home appliances to the countryside" policy Li Dehua to the noble confidence.
"How many points will be affected, but most of all surface, each face of a number of enterprises have concrete less." Just put into operation in 2008 electric refrigerator, general manager Zhang Yang landscape was a bit cautious.
Refrigerator to increase the number of firms
Market, according to HC Trading statistics show that only in the HC web enterprises have registered nearly 1,000 refrigerator, which includes the production-oriented manufacturing enterprises, there are trade-based channel providers, these companies in Jiangsu and Zhejiang and the Guangdong area accounted for more than half the number of enterprises, among which the most concentrated Cixi.
Home network, according to HC Zhang Yanfei in charge of the Ministry introduced Cixi, Cixi number of businesses around the refrigerator began to increase from 2006, a group of new small and medium enterprises entered the refrigerator industry, some are completely set up new plant, some are from other industries Transferring a new refrigerator on the line items, changing the line of business Youyi Transferring the majority within the home appliance industry, which by the Washing machine Transferring the refrigerator up. Landscape electrical Zhang Yang also said that the original white Cixi class area of production enterprises, especially manufacturers changing products launched fridge washing machine Production Line The company began to increase.
But these companies are relatively small capacity of small factories, usually with an annual capacity of 100 million units are less easily than the big brands is expected to yield several million units, the number of SMEs is far hundreds of thousands of Taiwan can not be compared addition of these enterprises are self-built brands through rental and sales, in three, four market demand and OEM Process, driven by increased demand for access to life.
Data show that the end of 2006, Chinese urban residents per 100 holdings to 91.75 Taiwan refrigerator, every 100 rural residents to maintain capacity of 22.48 units refrigerator, refrigerator penetration in rural areas was only 22.5%, well below the city of 91.8%. Retain the current rural population of urban residents is equal to about 20 years ago. There are a huge rural market to explore space.
Has 12 years experience in the Dehua household appliances, said the current growth in refrigerators like the number of firms in 1996 and 1997, when the momentum of rapid development, brand rise.
Appliances To The Countryside To The Small And Medium Enterprises The Possible Impact Of The
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