Appliances To The Countryside Or To Accelerate The Development Of The Industry Reshuffle
With Home Appliances The countryside near the date of the tender results
, home appliances section also became active. The industry believes that bringing home appliances home appliance industry consolidation will be an accelerator environment conducive to optimal development of the industry, and promote the healthy development of the domestic appliance business.Hefei Sanyo, a top executive said in an interview, home appliances to the countryside to the entire appliance industry is an opportunity for development is about the domestic Chinese
Small appliances The survival of important events production company. In their view, poor performance in a secondary market in home appliances to the countryside if the enterprise can not be as, or to withdraw from the market. "The rural market is the final position of small enterprises. If the strength of the big brands by bringing home appliances into the rural market, building a service network and marketing channels, the loss of small household electrical appliances manufacturers will survive, household appliances industry consolidation will be accelerated."
Sichuan a primarily rural markets Washing machine Company executives said: "Our average price is now lower than some of the approximately 100 major brands, if the big brands have 13% of the subsidies and we're not nominated, so our prices will be higher than they are still high, sales would be resulting blow to business survival may be a problem. "His words represent the views of many SMEs. With the world economic slowdown, shrinking export markets is expected to gradually formed, many large enterprises and export-dependent small and medium enterprises will also zeroed in on next year's domestic market. This is the promotion of home appliances to the countryside are so "sought after" where the motivation.
Appliances from the Ministry of Commerce set the eligibility requirements of bidders look at the countryside, home appliances to the countryside barriers to entry do exist. Appliances to the countryside and the biggest difference between ordinary project tender is successful product will eventually be sent to the parts of the rural market, rural areas to adapt to the performance of the product, supplier network distribution, transport capacity, and service requirements are relatively high.
Home appliances to the countryside this year were rated the biggest difference is the price points from 10 points down to 5 minutes for the performance of rural areas increased from 40 hours 45 minutes. "Can the project successful home appliances to the countryside, largely decided whether the full enterprise product model, the strength of after-sales service capacity and whether the product is able to adapt to different parts of the rural market." Representative of a bidding supplier says.
This, the U.S. electrical secretaries to directorate Lifei De told this reporter that the barriers to entry rise helps optimize the domestic appliance industry development environment. "Recently the repeated occurrence of domestic product safety problems. Into the standard increase will help eliminate potential hazards, contribute to the training environment of healthy competition." Lifei De pointed out that a secondary market is not as business or eliminated out of business.
In addition, the Hefei Sanyo officials believed that the rural infrastructure construction and urbanization represents a washing machine in 34 markets and the future development of rural markets. "With further progress in building new countryside, the rural water supply bottleneck will be a breakthrough in the water and electricity under the two conditions are met, the washing machine needs in rural areas will face a huge growth."
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