Alternative Bpo Destinations
The preferred destination BPO destination for projects from developing countries was India
. I write 'was' because the reality is somewhat shifting away from what we expect it to be. The focus of call center activity is picking a different destination over the last couple of years. That is Philippines.The lead generation companies in this country has grown by over 35% in the last quarter, which is more than half of what India has done in that same time period. There are various reasons why the call centers in the Philippines are proving to be better than their Indian counterparts. Let's find out here.
The primary reason why sales lead generation has chosen a new destination is the comparatively free market in the Philippines. The call centers here are not clogged with projects as they are in India. As a result, business firms feel that their lead generation campaigns will receive undivided focus and attention from the call center.
Every business entrepreneur would like that advantage. Hiring a BPO is a sizeable investment for any business firm, be it a MNC or just a start-up. The firm will expect their marketing lead generation projects to be given single-minded focus. That's something that they get from the Filipino business process outsourcing units. It's an advantage that they cannot ignore or do without.
Next up are the costs. The Philippines offers unbelievable cost-cuts for business lead generation services. The Indian call centers are not able to bring down their costs as much to compete with the Filipino lead generation companies. The Indian BPO scene is competitive in terms of a global perspective. However, the business firms outsourcing their sales lead generation are looking for more than just the standard prices.
They want the discounts and the rebates which the premiere call center units in the Philippines are able to offer. Studies have proved that when the call center services get cheap, the number of projects come up substantially. With a steady stream of projects funding their lack of expensive price tags, the business outsourcing units are always fed with enough projects. That justifies their manpower and technological investment.
The work culture of the Philippines is a major reason, too. Call center agents like to work in an ambiance where they can give off their best without feeling stressed or burdened. That's what the Filipino lead generation companies offer the agents. The employees generating telemarketing leads are allowed to work at their convenience. They are not pressurized because the volume of work is generally never too much to handle.
With less on their minds to be ticked, they can focus on the job without having to bend their backs, chasing targets. The Indian scenario is exactly an anti-thesis of this. The BPO agents are always chasing targets they can hardly hope to meet, the sales lead generation supervisors are always monitoring the progress and butting in to disrupt work, and the ILO has already stamped the Indian business outsourcing employees to be stressed, though better paid!
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