Advertising Your Home-based Business Without Paying Money
So you've just started your own home-based business and you are feeling great about your life
. You are now your own boss and you can set your own flexible hours!There are so many advantages to having your own business in your place of residence. The sense of freedom can set anybody's soul free.
Now that you have started out, you may have recruited some of your friends and family as clients. It's a good start, but after a while you cannot rely only on personal contacts for business.
You will eventually have to get out there and make sure that your business is known so that you can get a bigger clientele. If you don't, you have a bigger chance of failing and not producing enough success.
You could go door-to-door and talk to everybody about your new venture, but that will only go too far. You have to use many different methods to advertise your burgeoning company.
This article is here to help you brainstorm and get some ideas floating around in your head. Here are some great ideas that you can take a whack at to help your company get on its feet:
E-mail signature: This is a simple way to start advertising. Whenever you send out personal or company e-mails, make sure to leave the name and website address of the business after your online signature.
For family and friends that live far away, they might be surprised to know that you now run your own company from home. This could lead to them clicking on the link, thus giving you a chance for more clients.
Leaving the website address on other types of messages will simply get more links out on cyberspace to your site, which can lead to increased traffic and increased patronage.
Start a Newsletter: This might require a couple dollars to print and distribute the newsletter, but this can be a very effective way to get the word out there.
Make a newsletter that concerns your field of business. If you started a cake-decorating company, make multi-page newsletters with cake decorating articles, stories, and anything else that could interest cake enthusiasts.
Once you have the newsletter written, you can send it out periodically to those who you think would respond positively. This could be people in your neighborhood that love to bake, local bakeries, or bridal shops.
Just make sure to leave your personal contact info and website address at the end of every newsletter so your potential clients can easily get a hold of you! You can send out the newsletter as often or as little as you think is appropriate.
Classified Ads: This is simply the old fashioned way to do it! You can simply put up a classified ad for your business in the local newspaper.
You might have to spend more money to get a bigger ad placed in the paper, but people still look at classified ads, so it could be worth it.
Even if you don't choose the newspaper as an advertising medium, they are now putting classified ads online. This could be a great tool to reach thousands of people that might be searching for something in your local area.
Forums: There are also thousands of forums that pertain to any niche imaginable. Let's say that, again, you are a cake decorator.
You could join several cake enthusiast forums and have your own profile. Join several discussions about cake decoration and put in some useful insight.
On your profile, you can leave a link to your website. Once you gain momentum and popularity on the forums by using your extensive knowledge, people will trust you more and you can gain clients in that way.
These are only a couple of the methods that you can use to get your home company's name out there. As you can see, the internet is an amazing tool to connect with thousands of people that would otherwise not be found.
I would suggest that you don't take the internet for granted and use it to its full potential! If you use it, you can easily propel your business into being very successful if you put hard work into it.
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