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A Tour Outfitter's Greatest Online Promotion Tool
A Tour Outfitter's Greatest Online Promotion Tool
Your high-end tour outfitter company's brand image is the strongest sales tool you have. Your business image affects the way your prospects and peers perceive your company (and your team) because your online image is directly tied to your brand. Your tour outfitter company's brand is made up of the thoughts that immediately arise when someone relates words, actions, images, experience, ideas, and emotions with your tour outfitter business.
The connection your company has with your prospects online carries such weight because you have to connect virtually-through your website, your marketing message, your blog, your Facebook or Twitter accounts, or through video and audio. In every facet of the Internet where your tour outfitter company is present, it's your brand image that will attract your target audience and help convert prospects to clients.
Think of it this way: your online presence is an extension of who you are and what your tour company stands for. The tone, the design, the message, and the images you use must reflect your company's brand personality and a professional image and be reflected in all your marketing online.
When a prospect comes to your website, you have seconds to grab their attention, hook them, and keep them surfing your site. If you make the wrong impression, rarely do you have a second chance to make another impression online. Once they are gone, they're usually gone for good.
Your tour outfitter website tells prospects who you are, what you do, and whom you serve. While your website is the easiest and fastest way to advertise and sell your services and has the potential to be an unlimited source of revenue, it will prove a waste of your energy unless you invest your time and effort to ensure it reflects your brand personality, or the luxury image you want to portray.
How can you make prospects feel a stronger connection to your brand through your online image? With a clear and emotionally engaging business message, your targeted website visitors will understand the language and tone of the web copy, and the client will feel a stronger connection to your brand. Once this bond is established, the customers will be more inclined to take action and book a tour with you.
The customer wants to feel a connection between what himself / herself and what your touring company stands for. To illustrate your tour outfitter company's high-end brand image you must clearly convey this image through sophisticated content, graphics, and design, if you want a high-end client to be attracted and comfortable with this image and, in turn, book with you. If your site is gaudy and the message is focused primarily on the company's achievements and crammed into paragraphs of copy, you can bet the prospect won't bother reading your message or returning to your site. And for that matter, they definitely won't book a tour with you.
It's not just your website that needs to showcase and celebrate your touring image. You must keep in mind your brand personality when you decide where to advertise online or which blogs to post comments on, which social networking sites to belong to, which sites to link to, etc. In whatever you do online, remember that first impressions are everything when it comes to the World Wide Web.
Blogs to consider commenting on are travel blogs, luxury living blogs, group travel blogs, luxury travel destination blogs, honeymoon blogs, and family travel blogs.
Because your touring company services a high-end clientele, you wouldn't want to participate on a site such as MySpace. Similarly, you wouldn't want to post photos on your Facebook page that show you passed out at a party or post comments that reflect negatively on your brand image.
Action Tip: Write out a list of 3-5 adjectives you'd like prospects to think of when they visit your website or hear your tour outfitter's name. Post that list in front of your computer, and go over every page of your website, blog, and even your social media sites.
Objectively evaluate to see if those adjectives are reflective of your online presence. Also, consider asking colleagues or team members to come up with a list of adjectives they think of when they visit your tour outfitter's blog, Facebook page, or website.
Now Pay Close Attention --
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