A Three-point Check For Your Brands Online Image
With the advent of the social media and user generated content
, people talk more today than before. Brands and businesses will surely hear from their customers, in 160 characters of more, 24 hours a day, seven days a week, no holds barred. With a multiplier effect, words spread virally from one persons desktop to millions of viewers in a matter of days, even minutes. Given this, online reputation management has become one of the hottest topics in internet marketing. Here are three points on how you can check your brand health in the internet.
Whats on Top?
This is an easy place to start before rolling out an online Search engine reputation management campaign. When running a search on Google or any search engine for that matter, scrutinize which results rank high. The Company web site, Raving comments, Negative reviews? Its definitely not good if the sites occupying Googles top ranks are rants and detracting materials. It is not easy to repair these damages and professional help should be sought out. No one can really avoid negative publicity, but if these are the first things people see, it ruins any chance of having an effective internet marketing campaign.
The Conversation Quality
An integral part of online
SEO Reputation Management is listening to both sides the detractors and the brand champions; the biased market and the objective one; the critics and laymen. It is very rare for companies to get a purely positive online image. In fact, too positive is negative. What brands have to do is to listen intently. Cultivate their advocates and respectfully answer any negative queries with solid facts. Do not let a negative conversation drag for so long as it can cause irreparable damages. Survey the conversation and respond timely. Most online crises stem from unanswered complaints.
It Goes Beyond Words
Finally, online reputation management is not only concerned with written words. In fact, photos and videos have more impact. How many scandals have spread like wildfire because the visual evidences are just incriminating not to be shared? Protecting a brands image on the internet involved constant monitoring of these powerful tools. Do not take anything with a grain of salt. Respond with another photo or video if needed. Do this with the highest level of professionalism. The biggest mistake a business can do is to engage in an online catfight bad for the reputation, bad for the business.
http://www.wildnettechnologies.com/search-engine-reputation-management/
by: UKwildnet
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