3 Costly Adwords Mistakes You Should Never Make
3 Costly Adwords Mistakes You Should Never Make
Many advertisers try their luck with Google AdWords but fail. There are a lot of reasons for experiencing poor Adwords results, and it really all boils down to lack of knowledge and costly mistakes. This article delves into the mysteries of Adwords PPC, and you will get a peak at three typical Adwords mistakes, and then you won't have to make them in your campaigns.
Bidding on broad keywords is the one of the many mistakes made by AdWords advertisers. Soime keywords are more valuable than others when it comes to conversion crunch time, and that means you have to choose wisely. Keywords that are too broad results in highly "un"targeted traffic which is bad enough; but even worse is some of those broad terms will be extremely competitive. Actually, you can use the same approach for keyword phrase selection that you would use for search engine optimization. Let's illustrate and choose the dog training niche, and you will be selling an ebook about 'dog training tips.' So what would happen if you bid on a very broad keyword like "dog" is that anyone using that word in their search would pull up your ad, and that would be a cataclysmic disaster for all kinds of reasons. Whereas, keywords like "learn dog training now" and "easy dog training tips" will get you people who are potential buyers of your product. As mentioned, too broad a search term in your campaigns will result in horribly high costs per click. You will be doing yourself a great favor by gaining solid knowledge of pay per click advertising and especially Adwords PPC.
While setting your preferences within the Adwords dashboard area, you'll have an option to use Google's Content Network - do not use it if you're not familiar with it. If you have heard of Adsense, then that is the website end of the Content Network. Adsense clicks may or may not be targeted traffic, and you can get a lot of people who are just surfing and clicking. So in a way it's a risk for you because you can't guarantee a good ROI even after investing money. You'll find that most of your ROI will come from Adwords PPC and not the Content Network.
Finally, do not make the mistake of overstuffing keywords into a single ad group. Your continuous testing and changing of your AdWords advertisements will improve the performance of your ads. Unfortunately placing hundreds of keywords in one group will only cause your keywords to be ignored and the popular keywords to get all of the clicks. This could cause you some confusion in your data because you couldn't tell which keywords are actually working for you. So make sure you don't have more than 10 to 20 keywords in an ad group, which will give you a clear idea about the performing keywords. You can then use these high performing keywords in other campaigns. A definate route to absolute failure is having too many irrelevant keywords in your ad group.
Adwords mistakes can be demoralizing, so be sure to further your education and work to avoid making Adwords mistakes that do not need to be made. Just try to keep these items in mind, but do not be afraid to make mistakes because everyone makes them. 3 Core Advantages Of Online Money Transfers 3 Common Psychological Mistakes E-Mini Traders Commit 3 Common Mistakes Made By Forex Traders 3 Common Mistakes Made By Forex Traders 3 Can't Miss Online Branding Strategies 3 Biggest Blogging Mistakes 3 Big Reasons To Attend A Live Small Business Workshop by:Kerry Beck 3 Better Ways To Search Online 3 Better Ways To Search Online 3 Best Ways To Earn Money Online 3 Best Patterns For The Candlestick Trader 3 Best Daytrading Emini Ideas for Traders 3 Benefits of Online Forex Training