10 Uk Logo Redesigns Till Mid 2010!
Launching a new logo design to replace an existing one is always a risky venture for corporations
. A successful re-branding can boost the corporate image to the skies, while bad company logos can lead the corporate identity into a precarious state. Moreover, redesigning corporate logos mostly incurs massive funds for research and development, so it must be justified with the necessary cost-benefit analysis.
Why do companies redesign their logo?
Redesigning logos without reasonable grounds is never beneficial for a company. Corporations must have a solid reasoning for any change in their brand identity. A company may think of a redesign for the following reasons:
* They need to revitalize their business image and portray a new identity to their customers.
* A corporate merger or acquisition forces companies into redesigning their logo.
* When a corporate entity faces a controversy, the need to refresh their identity leads to a logo redesign.
* A company has diversified its operations and needs a new identity to demonstrate its new business.
Rare Logo Redesign
Rare is a British gaming company since the late 1970s. As part of their 25th anniversary, Rare unveiled a new logo. The redesign involves the R enclosed in an octagon. The color is modified from the golden gradient to a grayish tone. While the Octagon containing the letter R is given a pink background.
UK Space Agency logo
The new UK Space Agency logo was created by Oxfordshire-based Folio Creative. It has all the features of a United Kingdom logo. Diagonal lines and the RWB color palette are similar to the UK Flag. Apart from the color, the name has been completely altered from British National Space Centre to UK Space Agency.
Claridges logo
Claridge is a luxury hotel in Mayfair, central London. Its logo redesign was done by the design studio Construct. This logo replaces the old identity created by the design firm Pentagram. The new logo design includes the hotels crest, which was not present on the previous logo.
Waterstones logo design
Waterstone is a bookstore chain in UK. It redesigned its traditional and classical design into a more contemporary approach. The design firm involved was Venture Three. The new logo resembles the McDonalds M, only inverted vertically into a W.
Argos logo
Argos is the biggest general merchandise and home retailer in the UK with 750 stores in Great Britain and Northern Ireland. It underwent a logo redesign, created by the design agency The Brand Union. The visible change is the smile going separate from the Argos letters and the red and white colors inverted.
Doctor Who
BBC decided to redesign the logo for its TV Serial Dr.Who in 2010. The logo has been transformed into a simpler and abbreviated version of Dr.Who denoted by the letters D and W. The letters are arranged in a 3-dimensional format with a siren on top.
Skittles logo
Skittles finally decide to rebrand its logo. Miles Newlyn, a London based logo designer and design agency Dragon Rogue jointly created the new logo for Skittles. The new design portrays a multi-color tongue sketched in the shape of a rainbow. It goes well with the new slogan Taste the rainbow
Greater Manchester Police
The Greater Manchester Police have changed their logo by removing the words 'fighting crime, protecting people. GMP wanted a simpler, more memorable identity. The new design is a much simpler and uncomplicated one with the border and strap-line both removed in the redesigned version.
Envirofone
Envirofone is UKs first mobile phone recycling company. It recently launched its redesigned logo. The new design shows the O portrayed by a circular recycle sign. Moreover, the fone part of the logo is enclosed in a light blue conversation bubble.
UK Border Agency
UK border Agency revamped its logo design, going for a more British design. The new identity includes the typical UK color scheme including blue, red and white. While there is not much difference in its typography, the UK Border Agency part has been made more prominent.
BP logo still awaiting redesign:
The present BP logo was created by the design agency Landor Associates in 2000. Because of its shape of a green and yellow sunflower pattern, it is known as the Helios design. Lately, Greenpeace UK has initiated a contest to redesign BP logo so as to depict the real image of the oil company.
by: Charlie John
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