1 Powerful PPC Secret That Can Put You In The Black
1 Powerful PPC Secret That Can Put You In The Black
So you want to do some online marketing huh? You've got your email funnel setup, your videos cut, your lead capture page ready and you're set to focus all your energy on driving leads and converting them into sales, right? Wrong!
Until you have proven that your funnel is successful from a financial standpoint, there is no point in spending money on paid search for the purpose of generating actual profit. Instead, you should spend money running small ad tests to find your average return.
Why?
Because you can control how much you are willing to pay for a lead, but you don't yet have an idea what your break-even point is. You need to evaluate your cost per conversion in relation to your cost per lead to figure this out. In short, you need to run the numbers.
But this is actually where most folks go wrong when they get online. They jump on Google and waste their cash on PPC without really understanding that they should not yet be advertising so much as collecting data about their advertising campaign. That is my big PPC secret of the day.
For example, Let's say you spend $500 on Google Adwords. Fine. How much did you make back is the magic question I usually hear, but it's a bit too early to guess at that number. This is where it gets fun. You can actually manipulate this result and improve your ROI!
How?
Iteration and Testing. You should be testing different copy, landing pages, messages, graphics and videos. Anything that could perform better can be tested. This is exactly how anyone doing online marketing makes his or her campaign as profitable as possible (if they're not, they should).
Then, when you have a profitable and optimized campaign, by all means, throw the kitchen sink at it!
Even if Google gets stingy about giving you clicks, you can always check into facebook PPC, twitter PPC, youtube PPC, linkedin PPC or even mobile ppc (more on this in another article). You will get all the "traffic" you need and as long as your campaign is profitable, you can expect to make money! Pick one source of paid traffic and work it until you are profitable.
That's it. Don't rush for the traffic UNTIL you have a PROVEN track record. That means profit, not a pity sale from your Aunt Betty.
If you spend $50 and get $51 back, that is profit and I'll make that trade all day long. Obviously, you need to consider other expenses such as hosting fees and time, but you get the point.
Remember, be methodical and whatever you do, don't advance until you have each piece of the puzzle working to the best of its ability. Swapping the top and bottom line of copy in one of my ads increased my CTR by 20% (but did nothing for my conversion rate). Changing the color of an opt-in button increased conversions by almost 10%. Always test...
And if you're new, struggling or looking to save some time, do yourself a favor andplug into a proven system so you can spend your energy focusing on getting more leads. After all, that's where the sales come from, right? 1 Hour Payday Loans Online-to Surmount Your Cash Worries 1 Hour Direct- Ultimate Cash Support To Relieve Financial Stress 1.Help With Essay In Issues Of Global Essay Help Financial Crisis Essay Help , By My Essay Help Cus 08 Days Family Holiday Package 05 Days 04 nights Cairo and Alexandria Stop Over tour package [title]wholesome Weight Loss Eating Plan Program [title]the Finest Body Fat Burner For Women [title]seo Services Is The Finest Essential Of Achievement In The Online Globe [title]best Fat Burner For Women Right After Obtaining A Child "wedding Movie" Record "good Times" "the Flat Out Truth About Success In Your Business" "the Boy Who Came Back From Heaven" - A Remarkable, True Story Of A Child's Incredible Experience. "successful Breastfeeding And Mastitis"