"appliances To The Countryside" The Key Is The County Township Channel Development

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Approved by the State Council, Ministry of Finance

, the Ministry of Commerce decided on Feb. 1 this year onwards, the nationwide uniform implementation of the financial subsidies

Appliances to the countryside Products work. Into a nationwide "home appliances to the countryside," the category includes refrigerator (freezer), washing machines,

TV And four mobile phone products, rural consumers buy in the next four years, the successful models implemented by the central and provincial areas by way of finance to direct subsidies for 13% of sales price subsidies. To increase the purchasing power of farmers, accelerate rural consumption upgrade and expand rural consumption, and promoting the coordinated development of internal and external needs.

In addition, Gas Water Heater , Computers, motorcycles, air conditioners and other appliances, in addition to a price ceiling, the provinces can also add their own categories in order to enjoy the "home appliances to the countryside" 13% of the capital subsidy.
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Guangdong Determine the category is added to the water heater and a computer.

Across the country and increase the varieties of the post-policy effect, together with relevant departments by the Ministry of Finance estimates that the financial subsidies to the countryside home appliances 4 years of policy implementation, is expected to total sales 600 million sets (pieces) to stimulate domestic consumption of about 16,000 billion.

Specific to Guangdong, the Guangdong Provincial agricultural population 3894 million, up 9.74 million households. Provincial Economic and Trade Commission estimates, the Guangdong Province, home appliances to the countryside (only

Refrigerator , Mobile phones, washing machines and other products 4) average annual 67.76 million yuan subsidy, can stimulate the social consumption of 521 million yuan in Guangdong Province, invested 339 million yuan 5 years, can pull 2.6 billion in social spending in Guangdong Province.

Saddled with expanding domestic demand and stimulate economic recovery policy intention of "bringing home appliances" has been rolled out across the country. Promote and increase the varieties of the country after the effects of policies, together with relevant departments by the Ministry of Finance estimates that the financial subsidies to the countryside home appliances 4 years of policy implementation, is expected to total sales 600 million sets (pieces), stimulate domestic consumption of about 1.6 trillion yuan.

However, analysts generally believe that the rural market potential big cake, but the manufacturers to quickly snatch to mouth, but not easy. Among them, the after-sales service, logistics and distribution, it is a home appliance manufacturers to enter the rural market bottlenecks.

This, U.S. microwave Zhang, general manager of domestic sales force has the exclusive interview that in the underdeveloped counties township market, a vast and scattered, difficult to control the company's direct sales at these markets. "Only through a local dealer for in-depth distribution, and increase product coverage in the County township market, it may actually share the victories to the countryside."

Information, in local enterprises, the U.S. has grown rapidly in recent years, microwave ovens, domestic market sales from 200 million units in 2006, up to 350 million units in 2007, then increased to 600 million units in 2008, more than 70% average annual growth of the domestic microwave oven market has driven the formation of a common pattern of duopoly. Zhang force admitted that the U.S. microwave rapid growth of the domestic market, with its focus on market development efforts of the county township inseparable.
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According to its introduction, since 2006, the United States in the microwave on the market focus on expanding the county township. Through thorough market research, they found that the provincial level in the city's microwave oven market has become saturated, additional sales from newly married family, employed after graduation, new home buyers; the same time, the county township markets, especially the more economically developed regions County township market demand has started. In 2006, the implementation of the United States in the microwave named "1520 Project" of the County township market development projects planned for the year to the county in the country township market development 1,500 terminals, each terminal's annual sales reach 20 million sales can reach 300 million yuan.

2007, the United States in the microwave oven further "WrightEagle Plan", aimed against the county and township market sales at the provincial level store sales market equilibrium. End of 2008, the U.S. microwave township in the county sales network has more than 12,000, of which U.S. groups close to 8,000 stores under the name of the country more than 2,000 counties, except Taiwan and Tibet, the largely achieved full coverage. More valuable is that a large number of customers have been trained to develop, operate County township markets.

"appliances To The Countryside" The Key Is The County Township Channel Development

By: blairzhang

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