Is Your Website Effective To Meet The Online Customers Demands?
Website development is an art by itself. Talents from different streams pool their minds together to make a unique website. To start up a web site is easy and many offices are put up to meet the requirements. But the ones that catch the visitors attention are the winners. To capture the interest of the browsers within a fraction of second is where the trick lies. Every click must lead to sales. Creativity is the catch phrase to meet that sort of requirement. By creativity, I mean right from the first step of gathering customer requirements, converting the requirements in to an innovative website plan, designing the web layout, website designing, content management and so on...A good amount of energy is drained out in making a website work. Once the site developed is delivered to the clientele, the situation changes. The site that was fostered and developed fondly by a team just remains static even after few months.
A company website is developed with a motto of nurturing two way interaction between the company and the consumer. There are several advantages in hosting a company web site. A website is a potential sales channel. A large number of firms spend money in having their own website but they fail to measure their return of investment. In some cases, no procedure is laid out to measure as whether their site is making the right impact or not.
I recollect our mixed emotions to see the pathetic condition of the web site that we developed. The website was developed to promote the companys identity and presence in the internet. Based on their requirements, we included customer interaction forum.
But it turned out that the importance and usage of customer grievances platform were not addressed properly by the management to the concerned staff. The net out come was total credibility loss, with none of the online queries answered by the employees. We did a careful research on what had happened and it was funny to found out that everybody thought that someone else will address the issues but at the end nobody replied resulting in the overall damage of the companys credibility.
In order to avoid such incidents in the future, I would like to add a few words to the dedicated web developers. Prior to gathering the customer requirements understand and get the pulse of the management and the organization. If it is tech savvy organization the transition to use their office site for communications would be easy. On the other hand, if the employees are less aware of the importance it becomes your responsibility to inform the management to conduct an awareness campaign and inculcate the need of corporate website. Once that part is over the management must eliminate any ambiguities amongst employees with respect to their roles and responsibilities on web site administration. A short training program can be given to the administrator by the developers on issues that might occur and how to resolve the same.
To paraphrase, the company must monitor the website performance and effectiveness by analyzing an overall traffic volume statistic. Seize the opportunity of measuring the click-through rates to individual sections of the website. This enables the business to see the customers interest and whether visits are being converted into sales.
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