Why Do We Need to Build Our List? by:Noel Wu
WHO NEEDS A LIST?
One of the great things about building your business online is that you have the potential to reach thousands of people. But what happens when people find your website or blog? They may spend a few minutes there. Some of them may bookmark it and return to it later. However, a lot of people may click out and may never find your page again.
If you want to make money on the internet, this can't happen. You not only want people to stay at your site long enough to be interested in what you have to offer, but you also want them to return. This is exactly why it is a good idea to build a list.
Why do you need a list?
It encourages people to visit your website.
You can make more money.
Increase customer loyalty.
Encourages customers to make multiple purchases.
These are just some of the benefits of having a list. In short, if you want to make money on the internet, the list is essential if you want to maximize your profits.
What is a List?
In internet terms, a list is a collection of names. Basically it is a list of people who at one time had been interested in you, your niche, or the content on your website or blog.
When they sign up, it provides you with the validation you need that people are genuinely interested in the information you have to offer. This tells you that there is a good chance they will be willing to purchase a product from you in order to get more information.
People sign up by giving you their name and email address. You in turn send out a newsletter at regular intervals. You can send the newsletter once a quarter, once a month, once a week, or several times a week. Keep in mind that in order to make your list as effective as possible, you need to send something often so that people will remember you.
What kinds of lists are there?
There are several different kinds of lists you can build. The most common people use is called a "double opt-in". What this means is that the individual will first give you their name and email address. This is the first opt-in phase.
They are then sent an email that will tell them to click the link in the email if they really want to be part of the list. This is the second opt-in phase. This is really the preferred method as opposed to a single opt-in. The second phase is really for security. Otherwise, there is really nothing to stop someone from signing you up for the list without your permission.
The extra level of security can go a long way to convince someone that they should sign up with you. If some people are hesitant, they will be happy to know that your system makes it virtually impossible for someone to use their identity to get information.
Who Needs a List?
If you have a business you want to promote, either online or off, you need a list. It is more than just a name and an address. These are your customers and potential customers.
You convince potential customers to turn into customers by providing them with great content and a sales pitch or two. This is also a way to drive more traffic to your site and to get repeat sales from your existing customers.
If you don't have an ample list built up, it will be harder to get people to buy your products online. There is a lot of competition. If they are going to choose to buy from you, you need to give them some incentive. The newsletter or emails that you send them will provide this.
Here is a list of people who need a list:
People who want to maximize their profits online.
Business owners who are concerned with turning leads into customers.
Anyone who has a website or a blog and wants to maximize their
Perfect for people who are doing business both online and off.
If you don't take the time to build a high quality list, you could be selling yourself short.
Multiple Streams of Subscribers
We've all heard that in order to have a sustainable business you should have multiple streams of income - this meaning that if any of your sources should dry up, you still have the other income sources to fall back on. The same goes for list building. If you want to build a huge opt-in list in as short a time as possible you need to have your subscribers arriving from multiple sources continuously. Take my advice, and don't just pick out two or three techniques from this book to implement. Instead, implement as many as you can and that way your database of subscribers will increase dramatically in a very short space of time.
Having said that though, I must stress don't get overwhelmed! By this, I mean don't try and implement everything you learn on day 1. Instead, take one strategy and implement it fully before moving on to the next one. Continue to do this, one by one, until you have gone through the entire process.
There you have it, good luck and have fun building your list!
About the author
Noel Wu is an Author and Founder of MasteryList.com - Web 2.0 Stampede - a Powerful Automated Web Traffic Generating System. For more info on the author visit: http://whoisnoelwu.com/blog
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