Top 10 Seo Friendly Page Ranking Secrets For Mlm Marketers
Here are 10 essential ingredients that all MLM website owners must have in order to rank in search engine results. Many are overlooked due to a number of reasons. Well you don't have to get caught up in the technical aspects of the website's search engine rankings while you are busy prospecting and talking with prospects, just hand this list over to whoever handles your website.
By the way, these tips also apply to your blog postings and articles you write and submit to directories.
1)Page Description Tags
Each page of your website must have a description that is at least 25-35 words in length. This is the short description that shows up in the search results that potential website visitors see. Descriptions should if at all possible, be written as "sound bites" that offer juicy and compelling reasons for people to click through to your site and want to know more.
Each page on the website should have at least the H1 heading tag inserted. Header tags within the source code are listed as H1 through H6 and should reflect a hierarchy of page importance for each header tag. Each page should always have at least the H1 tag. The title of an article is typically used for the H1
3)Page Title Tags
A webpage title is often the file name used when the page was first created. However, the page title seen by the search engines can be different than the page title used for the navigation of your pages as seen by visitors. Page titles should have the main keywords for the page and a short description of the page contents. Page titles show up at the very top left corner of the browser above the tool bars.
Often, you will see simply "Home Page". This is a waste of valuable website real estate that can be used to identify what our website is, and a brief tagline for the description. Each page of the website can have its own mini-headline in this location.
Keywords are typically the most focused upon factor in search engine visibility. Each page can be assigned relevant keywords, specifically, keywords that reflect the content of each page. its not good enough to use the same keywords you use for the overall website for each page. SEO for page ranking must customize these keywords to fit the content of each individual page.
Pages within your website or stand alone articles should have content with a minimum of somewhere between 300-700 words that include your keywords or keyword phrases. The keywords or phrases should not exceed about 15% of the total word content of the page or article. Word content can be more than this, but should all be relevant to the page keywords, page title and heading. Otherwise, consider creating another page to separate the content unless its relevant to the page title and main keywords.
As mentioned above, keyword density is a factor in balancing your page content, your page keywords, page title, heading, etc.. Too many keywords within the content can have a detrimental effect on how the search engines view the content. Too many uses of your keywords will appear unnatural and therefore not as relevant and useful. It's more important to simply provide the minimum of 2-5% keyword density so that the content matches the designated keyword tags.
Every website should have a robots.txt file that is found by the search engine spiders so they know which pages to crawl and which ones you do not want crawled. Not every page you create should be included especially password protected pages, download pages or other pages which just dilute the overall relevancy of your website.
Not only is navigation important for the users of your website, the search engine spiders and overall SEO is enhanced by having links from each page to all other pages of the site. Page rank distribution and indexing relies upon well organized navigation.
Search engines don't just treat your entire website as a single entity. What ranks are individual pages, so make each page unique as mentioned in page content/page keywords above and don't use the same keywords for all of your web pages. If the search engines determine that due to poor optimization, your pages are all the same, they will treat all of the pages as one page leaving you without the ranking you are trying to achieve by creating useful and relevant content.
A site map is often used on a webpage to help visitors see an overall listing of the page contents of the website with direct links for each page all from the site map. This is very useful for larger sites which are hard to navigate and would be too cumbersome to provide direct links to all pages wherever the website visitors may navigate to.
by: John Stuart Leslie