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The Obstacle Using A lot of Local Insurance Agents' Websites
The Obstacle Using A lot of Local Insurance Agents' Websites
I heard an old adage not that long ago, and also I thought what a perfect way to describe the website of a good number of local insurance agents. It goes like this: It truly is like having a billboard in the middle of the jungle. In essence, it doesn't matter how wonderful your sign (or web-site) looks, no one will see it amid all the clutter, in this case all those other search results that pop up ahead of your web-site.
Cornell University did a study on the click patterns of Internet searchers and found that 42% visit the website in position #1, 12% visit position #2, and also 8.5% on position #3. That means that the top three sites get greater than 60% of the traffic for any given keyword. You're probably saying, "That's all very intriguing, but how is actually that at all very important to my insurance company's web site?"
It's simple: If your web-site doesn't make it onto the first page of search results whenever someone queries "My Town Insurance Agent" for example, you won't be seeing any website traffic at your door. Almost no one looks past that very first page, so no one will check out your link. Now, the good news is actually that this is usually very fixable. The key is actually understanding how search engines like yahoo rank the sites they find, then using that knowledge to create a site that will get you a higher rank. So how exactly do research engines like google create rankings?
The short answer is actually that 20% of your ranking has to do using the content of your web site (did you think it was higher than that?). The other 80% of how the search engines like bing rank your web-site has to do with the quantity plus quality of the back links to your website. This does not mean you want to rush out plus invest using one of these companies that offers to create thousands of one way links to your web site for just a few dollars - search engines like bing check for these and that will only lower your rank.
Fortunately, we've discovered the blueprint to getting these quality back-links in such a way as to skyrocket websites to a best three ranking in no time. The best back back links come from sites that have relevant blog spots, local directory results, well-regarded article directories like Ezine or About, or signatures from related forums.
Once you have gotten your link building campaign in full force using the strategies above, then you plus start thinking about how you can dominate the very first page. Where no matter what link someone clicks on it will lead back to your website. And also all your competitors will be wondering where all their business went. Guide to Hotel Insurance What's The Difference Between Insurance And Estate Appraisals? Watch Cameroon vs Denmark Live Streaming FIFA World Cup 2010 Online Broadcast tv coverage, June 19,2010 Watch Ghana vs Australia Live Streaming FIFA World Cup 2010 Online Broadcast tv coverage, June 19,2010 Watch Netherlands vs Japan Live Streaming FIFA World Cup 2010 Online Broadcast tv coverage, June 19,2010 PI Insurance: Helping Social Workers Steer Clear of Litigation Choosing An Insurance Company - Advice From An Expert Workman's Comp Insurance Simplified Ways to resolve your grievances against insurance companies Payment Protection Insurance issues explored Important Of Insurance Quotes and How to Get Free Quotes SIR and Deductible Tracking – Relieving the Risk of E&O Claims, Coverage Disputes and Exposure Important Things to Consider When Choosing a Contents Insurance For Tenants Policy