Spreading Your Brand Online
There has been lots of hype surrounding social media in these last few years. But the hype is real, social media is a great way to have informal yet informative conversations with your target audience. Because of this businesses around the globe, big or small, are getting involved. Some are using the channels really well, while others haven't quite gotten there yet.One of the best parts about social media is the number of channels available and the very many things that you can do with them. Some ideas are:1. Start an online discussion forum:Every business has an expertise. Blog posts, tweets, and Facebook links are a great place to share that expertise and send your followers to all the right places to get news and information. But why not take it one step further and bring the experts to your website. Start a forum where people who have the knowledge, and people who want the knowledge of a particular subject area can interact. It could be like a real time newspaper, with specialists to answer Q&As; and other fun stuff. By facilitating the discussion on your website, you're not only adding value, but giving people a reason to come to your site. Moreover, you're presenting yourself as an expert who houses a discussion that other experts want to be a part of. The best part is, it doesn't have to be that much work for you. You could do as little as go on once a day and make sure that questions have been answered and that everything is neat and PC. Of course, if you wanted to do more, you could ask and answer questions yourself and certainly do your best to market the forum through other channels to get the discussions really going.2. Create a collaborative blog:A lot of brands are interested in tapping into blogging communities. This is a fabulous idea as many bloggers are very influential in their specific fields and could generate a lot of traffic to your blog, as well as contributing valuable editorial. One way to get their attention is to start commenting on their blog and then ask if you could be a guest writer for them. Once they know who you are and are interested in your content style, the likelihood of them wanting to contribute to your blog will naturally go up. With regards to collaborative blogs this refers more to bloggers who focus on one party of an industry and want to write pieces with someone focused on another. For instance, if you know a lot about accessories and you're looking to create a style guide, you might work together with someone who knows a lot about fashion or even make-up.There are so many things that you can do to spread brand awareness and add value online, all you have to do is think a little bit outside of the box.