Seo And Mobile Web Design
SEO and mobile web design must be integrated in order for businesses to stay ahead of profitable consumer trends.
In fact, it's likely that it won't be long before the integration of these two internet marketing tools is a required component of achieving top organic search rankings. This prospect can be difficult for some business owners to understand because SEO and mobile web design are two very different things. Understanding these differences and the relationship between user accessibility and search is crucial for developing comprehensive and successful internet marketing strategies.
In the most simple of terms, SEO or Search Engine Optimization refers to deliberate efforts to improve a site's organic search ranking for targeted keywords and phrases. Conversely, mobile web design refers to the practice of automatically providing a mobile-friendly version of a website when a user accesses it with a mobile device. While these are two dramatically different things, they must be used in concert in order to lead your niches and markets.
One of the most critical metrics that search engines like Google use to determine a site's authority and search placement is its bounce rate. The bounce rate refers to an incoming visitor to a website that only views the page they land on and no other pages before "bouncing" to another website. This is important because it indicates (in theory) whether people are finding what they are looking for on your site. The higher your bounce rate, the lower your search rankings for the terms that people are using to find your website.
Consider for a moment that mobile searches have tripled each year for the last several years in a row. Some experts have predicted another 26 fold increase in the number of mobile searches within the next four years. This is equivalent to millions and perhaps even billions of searches. Therefore, if your website doesn't have a mobile version, people who come to your site via a mobile device will likely bounce away to another website and substantially increase your overall bounce rate.
Therefore, it stands to reason that poor user access because of a lack of mobile web design will also hurt your SEO efforts as a result of a high bounce rate.
Additionally, organic search rankings are influenced heavily by local search. Mobile users are prolific local searchers because mobile devices permit portable, "local" use. In fact, some telecommunications companies even feed data concerning a mobile user's location that can be used to refine search results. Assisted GPS can be used by consumers to get search results that list only nearby businesses.
Again, SEO and mobile web design will work in tandem here, as the more relevant the search results returned are, the more likely it is that the user will click through to interior pages and lower the page's bounce rate.
All of the major search engines Google, Yahoo and Bing take user accessibility and navigation into consideration when weighing organic search results placement. Catering to the vast numbers of mobile users on the web by offering a mobile-friendly version of your site is an important part of creating a highly accessible, easily navigable website.
And while it might sound expensive to integrate a search engine optimization campaign with a mobile web design, it's actually surprisingly affordable. But with the numbers of mobile searches growing by the millions each year, it's not really a matter of being able to afford it. It's more a matter of "you can't afford not to." Follow the links below now to get started.