Sailing into a New Technology Decade

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Author: Catherine Coloff

The year 2000 doesnt seem that long ago. With the turn of the century, many businesses and IT professionals were focused on Y2K which turned out to be no big deal. In 2000, the iPod did not exist, Windows ME (Millennium Edition) was released, and Mac OS 9 was still Apples standard. Throughout the decade a number of events continued to cement technology into our day-to-day existence. Lets take a moment to reflect back. The .com Bust Despite the predictions, the .com bust in 2001 didn't really signal the end of the opportunities the Internet created. Out of the ashes emerged Google, eBay and Amazon.com. In 2000, Google launched its self-serve, pay-per-click service. Today, Google's PPC economy generates over $20 billion in revenue each year and is, in many ways, the barometer of the Internet economy at large. Mobile Maturity As we begin a new decade, the mobile Internet is a reality. Consider this: In China alone, there are now more than 150 million mobile internet users. In the US, which has been lagging the developed world in the adoption of advanced mobile technologyover 20 million mobile users access the Internet daily. The Rise of Social Media It's hard to believe that the social networking craze started over 6years ago when Friendster launched. Since then, we've seen the rise of a broad range of services that enable you and me to connect and share online. Social media in all of its forms has impacted the Internet like few phenomena before it. And, its potential reach extends far beyond the Internet to things like search, media, retail, marketing, PR and customer service. A look Ahead As we head into a new decade, mobility, virtualization and cloud computing headline technology trends. With these new technologies and their inherent rewards, there are a host of new risks to consider. It was a busy decade in Internet security. Cybercriminals were crafty and creative. The upcoming decade promises more of the same. As your IT consultant, we want to make sure you stay a step ahead. Security Threat Landscape The attacks of today are different than in recent years. Hybrid malware, combining the Web and email to carry out sophisticated attacks, will become even more prevalent. Narrowly-targeted attacks, which require the presence of specific applications to engage in malicious activity, are also on the rise. Finally, well see an increase in real-feel of phishing sites and emails. In short, our clients will need to be on their toes and IT Radix is here to help. Social Media Attacks on social networks is increasing in volume and scope, targeting communities such as Facebook and Twitter. Social networks present a very good ROI for cybercriminals using them as a platform for attacks. This trend will intensify. Friend, Follower, Tweeter, beware! Data Security Many clients will need to work on risk assessments and establishing business justifications for how data is used, sent and protected. What the focus is will depend on your type of business and its size. Encryption Mobile use will necessitate more attention to encryption technology. With more capabilities on mobile phones and devices there is a larger need to protect the information on mobile devices. With the explosion of email in the past decade, its simply incredible what businesses are freely sending via email and the Internet. Most businesses are not encrypting email, but could and should. Ensuring appropriate security for data at rest is also facing increased threats. Where will all these changes, challenges and opportunities lead or end? Only the next decade knows. As your technology partner, IT Radix is here to help you sail confidently into the new decade. About the Author:

As a "seasoned" IT professional at IT Radix, Cathy Coloff enjoys working with small-to-medium sized businesses on getting the most out of their technology dollars. Technology is serious business, but she likes to have fun making I.T. work for you.

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