Protect Your Intellectual Property When Outsourcing
For all the time, effort and resources we put into our niche
, we have to ensure it doesnt get stolen. The strategies you employ for your niche will be profitable for you, so it is essential we know how to protect it. The thing is, it is not difficult at all. Let me show you.One popular strategy for selecting a niche uses the concept of supply and demand. Statistical information supplied by search engines is used to determine the popularity of certain search terms. Terms which are searched frequently are terms which have a large amount of Internet users looking for more information on the niche subject. These are terms which are in high demand.
From this statistical information you can build a list of potential niches. Once this list is compiled, you can begin researching the competition in each of these niches. Ideally the niche you select has a large audience and lesser competition. These are niches which are in low supply.
Be careful with the work you outsource
One way to protect your intellectual property is to be selective about the type of work you outsource to others. You can comfortable about outsourcing, copywriting and website design. However, you should be protective about outsourcing tasks such as marketing, niche selection and keyword development.
The strategies you have for copywriting and website design are readily available on the Internet. However, you may have specific methods and secret strategies for marketing and developing a niche and keywords.
Share Keywords via Email
Developing related keywords for the niche is a very important part of the success of an Internet niche marketing campaign. Keywords are absolutely critical and conventional wisdom holds that an extensive list of keywords should be developed for a particular niche to be successful.
There is a great amount of effort put into the process of selecting keywords and it is wise not to make it possible for others to find your list of keywords on the Internet. When other marketers harvest your keywords, they may prove to be strong competition as well.
Transmitting the keywords through a protected email account or via telephone is a better way to protect the work you have put into developing your niche.
Use a Non Disclosure Agreement
Finally, a non disclosure agreement (NDA) is one way for the marketer to protect his niche when he is outsourcing. An NDA is a document specifying the rights of the employer and employee in regard to sensitive materials. The NDA can be drafted to include any terms the client sees fit. Some example of the restrictions the contractor may agree to by signing an NDA are:
* A definition of which materials are sensitive
* Restrictions on how materials can be transmitted
* A stipulation precluding the contractor from competing in the niche during a given time period
* A duration of time for which the contract is binding
Common timeframes include the duration of the project or a set number of days, weeks, months or years. In niche marketing a timeframe of at least one year after the project is completed is recommended to prevent the contractors from entering the same niche immediately after the project ends.
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