Mobile Website And Mobile Marketing - Why These Things Matter?
There is an exponential growth in the number of individuals who are using mobile devices such as iPhone and android to access the Internet. In the United States alone, ComScore - a digital market analyst - has reported that the number of mobile users is now more than 60 million. This number is expected to grow even more as this trend is cited to continue in the coming years. Indeed, more and more individuals are going mobile.
With this trend in the mobile industry, Internet marketers must find ways to establish their own business presence in the mobile network. As more and more individuals are accessing the Internet through their mobile phones, it makes sense to invest in this platform to widen market reach, which gives more opportunity to convert website visitor into paying customers.
'Developing a website for the mobile platform'
To establish an online presence in the mobile market for your business, you will need a website that is developed for the mobile platform and this takes a number of things into consideration. Some of these are the following:
Design - user interface is really an important consideration when designing a website for mobile as this platform is different from the usual desktop or laptop computer particularly when it comes to screen size or dimension. Mobile devices, as we know it, has smaller screen and therefore website elements or components should be designed in such a way that it can maximize the space without losing the necessary elements or website important information.
Mobile optimization - there are elements of your website that need to be omitted or hidden when loaded on the mobile platform. This is to avoid certain issues such as long loading time, confusing navigations, and difficult page browsing. You will also need to consider optimizing your website for mobile search - is your website index-able? Does it rank on mobile search? With all these, you need to make it sure that your mobile web developer has sufficient knowledge when it comes to mobile optimization or mobile SEO.
Analytics - aside from the design and optimization, you will also need to work for you mobile analytics to make sure that you are able to track your website's performance in the mobile platform. You will need to work, for instance, on your Google Analytics code as well as your PPC code (if you have PPC campaign). Make sure you are able to integrate these website elements for mobile platform.
'Hiring a mobile marketing company'
Hiring an Internet marketing firm to manage your mobile campaign can give you a number of advantages and some of these are the following:
It allows you focus on your core business goal
It can help elevate your website's ROI as Internet marketing firms are experts in this particular segment of the industry.
It also means savings from your operational costs as there is no need for you to hire an in-house employee to manage this task and therefore you do not need to spend for expenses like new workstation, computer, etc. for your employee.
by: Deagan Falyn