Mobile Survey And On Site Data Collection, Demand Of The Hour!
The Internet and mobile phones have become the primary means of communication for people today. These advanced electronic devices are being used not only by the common people but also by businesses to remain in constant contact with their target markets. In todays fast paced lifestyles, companies need to use mobile survey campaign and on-site data collection solution without any delay to keep them updated with the changing market needs, expectations, and demands. In this way, mobile survey acts as a strong market research tool in todays highly competitive and fast paced business environment.
Mobile or smartphone survey involves sending professionally designed questionnaires and forms to the mobile phones and tablets of users and seeking their replies to create a database for the purpose of facilitating the decision making in a firm. Gone are the days when the market research was performed through face to face interviews, or on telephones, and printed surveys. Mobile phones based surveys have made the entire process of data collection much easier, quicker, and cheaper than ever before. Mobile campaign provides real time data services.
With the help of mobile survey, you can reach more of the target customers in real time. It gives you the mental peace of conducting time-sensitive promotions. You can keep the complete control of your market campaign in your hands without worrying about how your sale forces will access them and influence them. On the other hand, the conventional method of market research performed through door-to door interviews, printed surveys or surveys conducted on phones, used to take huge time, resources, and money. They also involved higher chances of personal biases.
Today, there are many marketing and IT companies available which offer you cutting edge solutions and data capture software to conduct survey and perform inspection with smartphones and other portable communication devices. This technologically advanced research methodology involves making Web-based questionnaires accessible on a mobile application. Your target customers can also download survey app on iPad, iPhone, Android, etc. to participate in the survey.
Since mobile is the device which is used and kept by people for most of their day to day life, your mobile campaign can help you get the desired result in the best possible manner. This smart method of market research provides you with the most reliable and accurate data.
Also, you can empower your field worker (sales and after sales, maintenance workers, field agent) to collect operational data as well as follow up closely with their daily work schedule. These sensitive data will feed your Business Intelligence needs and help you improve your performance and lower your costs.
You can search on the Internet for a company offering mobile survey and onsite data collection solution solutions and tools. They will provide you with mobile survey software for your business and skillfully designed questionnaires and inspection forms that can be sent to the users smartphones and tablets. On demand, they can also provide you with a customized mobile application for branding purposes.
Mobile survey and onsite data collection is now easier with Datafield. It will optimize your operation impeccably and promptly. Visit their website http://www.data-field.com for more information and to sign up for free.
by: Data Field