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Mobile Friendly Email Marketing And Advertising Tips And Tricks

Mobile Friendly Email Marketing And Advertising Tips And Tricks

Email marketing has been the pinnacle of online advertising and marketing

. As time passed by, social media and other online advertising and marketing media took over the internet, many people started to predict the death of email. However, with Smartphones becoming the most favorable gadget to access the internet, e-mail marketing is once again in the limelight.

We may no longer be living in the times of chain mail and friendly email, but when it comes to serious business, e-mail is still doing fairly well. Yet, the way it is done has greatly changed due to the expanding trend of email access through mobile gadgets.

According to a survey, 62% of email subscribers access email through Smartphones. Think of these Smartphone customers as a entirely different target audience with different behavior, attitude and reactions to marketing messages. Mobile devices have greatly altered all these attributes and that is why you should change your email advertising strategy as well.

Here are a handful of quick advice and tricks to get started with a mobile friendly email campaign.Mobile Friendly Email Marketing And Advertising Tips And Tricks


Choose a Short Subject Line Mobile customers are hardly able to view more than 40 characters of the subject line. So, they see no point in opening an email with an unclear subject. That is why it is important to come up with a short, concise and impactful subject line above all.

Avoid the Temptation to Use Multi-Columns When designing a advertising email, columns give it a more expert look. This always works for the PC as you can put all the useful details side by side. Yet, for a mobile phone user, too many columns make the content too clustered to be viewed in small fonts on a small screen.

Curb the Width A scroll bar is something we never like to use on our mobile phones, particularly when you have to move it sideways. For some reason, it is just too frustrating. That is why it is best to keep the max width less than 600 pixels. This is ideal for most of the Smartphones available today.

Large Fonts, Less Words Zooming is almost as frustrating as scrolling. That is why you need to make sure your font is readable without additional zoom. Of course, the only way to do it is to keep your font large. However, this can again lead to the too much scrolling required issue. This can be solved by optimizing your content accordingly. Make it short and precise. This way the consumer will get your message before he/she gets bored and stops browsing further.Mobile Friendly Email Marketing And Advertising Tips And Tricks


Pictures May not be Perfect Pictures can significantly affect the efficiency of your email. For mobile gadgets, they do it in quite a negative manner. Many mobile browsers dont support graphics. Even for those that do, they take too much time to load accurately. Plus, the resizing challenge may completely mess up the overall look. Be certain your words make up for the lack of graphics.

Clear Call to Action One thing that greatly remains unchanged is the call to action. The difference is that you will need a lot of them for a mobile friendly email. Acceptable links and call to action make for the lack of content and information. One thing that must be taken care of is the spacing between these links. Dont overstuff the email with too many links stacked over one another. This makes them hard to click and consequently - useless.

All these advice will help you develop a mobile friendly email that in turns ensures that your consumers will read it till the very end. With the right message being delivered, they are more likely to respond to your call to action. This will greatly maximize ROI for your email advertising campaign.

by: Lee Janos
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Mobile Friendly Email Marketing And Advertising Tips And Tricks