List Building - The Money Is In The List by:Gary David
List building is largely about building relationships. What better way to start than to give them something of value? Just make sure that you get something valuable in return. When it comes to marketing online, there's nothing more valuable than your subscribers.
List building is to get people to your website. Every network allows you to set up a page that tells something about you. People on the network will check out this page to learn more about you. So have a link to your website and include some information about you and your business. Make the space interesting by personalizing it. Add some photographs or customize the background. Be yourself, be distinct and provide good info. This will encourage more visitors to check out your website. List building through social networking takes time, it shouldn't be viewed as a one-time event. Participate in social media every day as one of your internet marketing strategies. The best way to use social media for list building is to provide great content so that people come to you, asking for more information, looking for your website. Then you have built some rapport with them and when they see your opt-in box they are much more likely to say yes.
Without a list, you probably won't make much money. But with everyone out there asking for names and email addresses, what are the chances you'll be able to compete, if you've just started out online? You have to snatch people's attention away from the newest product or program and get them to join your list instead of theirs, right? A really great way to do that is with video. You may say to yourself, "are you nuts"? I'm not putting my face out there for the whole world to see. "well, why not"? I mean, almost every video I've seen has average people in it, just like you and me. If you're worried about how hard it is or installing the software, get over it. Pay someone to do it for you and to show you how it works.
List building is the core of online marketing, and any big marketer in the business knows that. You need to build a massive list of people who trust you, and who will trust the people and programs you recommend. Writing articles shows people that you can be trusted, that you know what you're writing about. List building is greatly improved through articles, and anyone who doesn't use them for list building is missing something important. It is also one of the last business building activities that an internet newbie engages in. And yet it is one of the most if not the most important parts of any business. The reason for this tardy response to list building is that many internet newbies have no real business experience. All they see in a business is money being made and they have no clue where the real money is. Everyone experienced in internet marketing will tell you that the money is in the list.
Building your list is all about opt-in conversion rates and the value of each subscriber over the life of the relationship. This is where valuable content comes into play. You're not going to get someone to give up their primary email address unless you promise and deliver valuable content in return. And your lifelong customer value will be lower if you don't maintain a good relationship with your list. Here are 3 quick tips that make this affiliate marketing strategy work:
1.) You can't be shy about promoting, or else you won't make any money. But you also need a balance between solid content and affiliate offers to maintain a positive relationship.
2.) Crafting content that offers independent value but also naturally leads to a product recommendation is one smart way to do it.
3.) The best way to do that is to host the page on a domain with plenty of content and a decent amount of inbound links. So consider marrying this tactic with a blogging strategy that provides the content links you send to the list.
List building is critical in having a successful online business. The more subscribers to your product or service, the more likely we are to be able to convert them into paying customers. It is so shockingly simple that most people don't even start because they think it wont work because it seems too easy. The guru's are well aware of this misperception, and they make everything more complicated than it needs to be so they can make more money. The simple truth is anyone can build a list that can allow you to live the life you want.
About the author
Gary David is the author of The Newbie Fast Track Guide that teach newbies to become an experienced marketer in the shortest time possible.