"Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings." -Heidi Richards-More and more competition in the marketplace is making it necessary for companies to find creative ways to connect with customers and prospects, to enhance brand identity and attract top-notch employees. In order to enhance competitiveness in today's marketplace, more and more companies are...more
Welcome to Monday Morning Mindfulness . . . to my Clients, Colleagues and Friends. Join me every other Monday in getting motivated and inspired to act/think/feel something differently. 1. ON SPECIAL OFFERS AND INVITATIONS Would you like to be paid to speak? Learn how to connect with your audience? Persuade people to act on what you say? You can get answers to these questions and more through my new feature, Approach the Coach. Go to this web...more
BOOK REVIEW: Performance of Financial Institutions: Efficiency, Innovation, RegulationIt is rare for a financial text to be written by a Cypriot author yet one of the authors (Stavros A. Zenios) is a Professor at the University of Cyprus.The aim of the book is to examine whether financial intermediaries operate efficiently on a worldwide basis. Due to the fact that the book is written by two academics, it is a well-researched book with many real life examples involving financial institutions in various countries.The book is dividend into various sections such as: What drives the performance of financial institutions; Drivers of performance: Identification, Specification & Measurement; Environmental drivers of performance and finally, performance and risk management.Though the book is well written it is more geared towards persons involved in research in the financial management sector rather than your ordinary layman. Nevertheless there are many useful aspects to this book. I personally found the chapter on "What Makes a Bank Efficient?" very useful and there are other aspects to the book that provide useful data to relevant parties involved in the financial services...more
In my career advising practice, I often find that my clients are not clear about what success means for them. Our society defines success primarily around three elements: power, money and fame. Many of you reading this may be saying, "wait a minute -those elements are not the most important things to me." Success is often intangible. It's...more
Only the weak ones quit. Is that true? There is a story of a CEO of a multi-national company who decided to withdraw a product from the market when it had consistently failed for nine months and eaten up millions of pounds in advertising, promotions etc. Was he weak? He could have maintained the myth of success and stayed in the market and...more
Most people online are very familiar with the Nigerian Email Letter Scams. They've victimized thousands over the years and continue to do so. I am certain you've received many in your inbox over the course of your online experience. They are easy to recognize to the experienced. But if you are new online check out the following signs. These words are usually included (IN BOLD CAPITAL LETTERS) in the subject line.DEAR SIR/MADAMYOUR SOLICITATIONYOUR HELP IS NEEDEDIMPORTANTPLEASE SIR/MADAMI BEG YOUR ASSISTANCEYOUR ASSISTANCEURGENTFROM MR.....FROM MRS.....A REQUEST FROM MR (FILL IN THE BLANK)Did you know, according to online resources, these emails also originate in Ghana, Togo, Benin.Even more surprising, according to online resources, is that many of these swindlers are not even staying in the country the solicitations originate from. Their home base might be in Europe, Canada, even the United States!What can the average online business person do to avoid these scammers?Plenty! Read On!How The Scam Works!The scam artist proclaims he is an exiled leader or person connected with a former regime. The scammer tries to convince you he was forced to leave his/her home country by new...more
Many online marketers work odd hours, with no beginning of the day and no real end. How does this impact support and customer service inquiries? Some small businesses are afraid to reply to customer queries off-hours, fearful that the message...more
It can be a major source of frustration trying to keep up with all of the business-related information, newsletters, updates, offers and so on that land in your email box. And although there may be no perfect way to ensure that you can read...more
You know, those really important outside groups of people whose behaviors can help or hinder any business, non-profit or association manager in achieving his or her objectives? Are you persuading those key stakeholders - especially those whose...more
Do classified ads really work? Should you include an email address or fax number in them? How about a call to action? Questions like these are often brought to the attention of OhioHelp.net, an Ohio-based company specializing in helping businesses...more
How popular is online shopping? And is there room for improvement? Let's check out some pros and cons of automated shopping and see. Digital carts offer convenience for people around the globe 24 hours a day. Yet an estimated 4 percent of shoppers...more
Are people interested in ebooks? And if so, what are the best ways to sell them? The following statistics reported by the Open eBook Forum, a non-profit organization for the electronic book publishing industry, definitely show an interest in ebooks....more