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Vocus Online Conference Public Relations Management software providers Vocus held a fantastic webinar last week, which included talks from five influential speakers from the PR, marketing and social media world: Deidre Breakenridge, David Meerman Scott, Beth Harte, Lee Oddin and Brian Solis.We thoroughly enjoyed the whole day of marketing and 2.0 insights and we thought for those of you who didn't get a chance to watch the speakers and get involved in the live chat, we'd summarise each speaker's presentation (and their scheduled chat afterwards) and try to answer any unanswered questions from the chatrooms. Every weekday this week, we will post a summary, following up next week with the chat questions. Enjoy!Deidre Breakenridge - Author, President & Executive Director of Communications at Mango!Overview:Breakenridge opened the Vocus webinar with her talk: "From PRs Past to Social Media Power". The talk was lively and very useful to those in PR looking to find out more about integrating traditional methods of marketing (where the audience is reached through impressions) with social media marketing (where the audience is reached through engagement) - or,...more
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