How Attorneys Can Get More Leads From Their Websites And Mobile Applications
The legal marketing is a tough job there are a lot of attorneys competing for leads. The leads are difficult to come by.
As a practising lawyer, you have tried a number of things for generating business sometimes with success and sometimes with lot of hard luck. Even when you had success, it is difficult to identify the source which brought you leads. And you need them to maximize your return on investment (ROI).
Is SEO good for generating leads for attorneys?
Gerry Matts of Matts and Davidson (http://www.mattsdavidson.com) says an emphatic yes. He opines The world is getting virtualized and momentum is only increasing. When he entered the internet marketing space, more people would rely on traditional media like newspaper, magazines and TV etc.Now people are relying more on internet for instant information as it is now almost always accessible from laptop at your workplace or at home, on mobile anywhere and everywhere. Having presence on web and virtual mobile world through mobile web sites or mobile applications and that toowell optimizedones will only help in getting more visitors and converting them into leads.
The optimization of website (read mobile application included) will help one stand out in the crowd or at least be among the first few in the long queue.
Optimization of your site or mobile application will help you
1.Getting into top of search results
2.Get found out in local searches in major search engines
3.Get found out on mobile which is more geo-based
4.Optimize content to keep bounce rate lower. Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert.
Other ways of getting leads which are mostly covered in SEO service are:
1.Listing in Traditional Yellow Pages They are still valid. Most of SEOs list you in free Yellow Pages. You may ask them to explore paid ones as well which they should do at extra cost.
2.Blogs -A blog of reputation and credibility brings leads online.
3.Findlaw or Third Party Run Websites They are expensive and not part of SEO but are useful.
4.PPC Pay per click is complementary to SEO. Good for new websites/business and very focussed marketing campaigns.
5.Video Ads YouTube and other video publishing websites will help you getting leads. They are visually more powerful and have better impact.
Find one agency which provides you integrated approach to traditional and new age marketing Someone who does it through TV ads, print media as well as internet marketing. Theresa of http://www.mattsdavidson.com says that she realized the importance of integrated approach very early in his internet marketing career. She further goes to add that it is the reason why his clients do not participate in recessions or depressions.
It is also very important that the professionals should help you in identifying what works for you. Different media and channels might bring leads for you. Get the data analyzed and strengthen your focus on where you are getting more leads.
by: Gerry Matts