Himfr Reports China Auto Parts Products To Enter India
Qi Li
Since the current round of international financial crises eye-catching performance of the Indian automobile market after China, 5 to 11 at the 10th New Delhi auto show has attracted the world's major car manufacturers. This reporter learned that, in 31 countries and regions from around 2100 exhibitors, the Chinese companies a total area of the booth reservation even in the foreign exhibitors in the largest, reaching 5,000 square meters. Actively enter the Indian market parts manufacturers as the main force which, while Indian brands are not willing to hand over the huge potential market.
"Made in China" stand eye-catching Auto Parts
The core of the engine parts for vehicles, in several of China's largest exhibition hall in booth. FAW, Wuxi Diesel Engine Works Department engineer overseas markets Meng Ho said the Indian commercial vehicle engines are also produced, but he visited the booth after Tata Motors, that the quality of their products still have advantages, from the Tata bowls and other major manufacturers share.
Weifang Diesel (000,338, stock it) Dutch Overseas Sales Manager Wang said that in 2005 India in this strategic market research, 2008 annual sales of 10 million U.S. dollars. India as the "BRIC" one of the great market potential, optimism estimated annual sales volume growth to 20% to 30%.
However, a tire manufacturer in Tianjin China, and exporters are not so optimistic. Sales Manager Military Jurisprudential Independence, said: "We are in Europe and the United States and Russia to open the market has done, and now want to enter the Indian market, but the situation is not ideal, so to participate in Motor Show to learn more about the market." Recently begun to take for India measures to restrict imports of Chinese tires, he pointed to stand in four rows of different types of tires that only a limited category of most or no effect. In addition, the streets of India are three-wheeled motorcycle taxis, for this feature, the company specifically for the Indian market three motorcycle tires. "China-made auto parts cheaper, the influx of nearly 5 years, the Indian market compound annual growth rate is almost 100%," face the overwhelming surge of competition in parts of China, India, auto parts Manufacturers Association (ACMA ) Deputy Director, China director PaltuSana worriedly told reporters, "is the hardest hit by vehicle repair and service industry to supply parts and components manufacturers in India."
PaltuSana said that the Government of India has taken a Canadian anti-dumping tariffs and other means to protect domestic manufacturers, but the long term effects may not.
Gradually increase the product cost in India
This reporter learned that, China's auto parts products in the Indian market also faces brand recognition and service and parts supply to the two thorny issues. Weifang Diesel Dutch overseas sales manager Wang pointed out that the Indian machinery products to China market has some bias in the automotive components, India has some of the emissions requirements in line with Europe and the United States, and even more stringent, higher than many indicators. In addition, the Chinese auto parts enterprises are to gain a firm foothold in India, but also strengthen the relatively weak service and parts supply chain.
But the biggest problem is the price war between Chinese enterprises. According to reports, wish to enter the Indian market this large number of Chinese enterprises, the study also are often fighting single-handedly, it is inevitable that blind, and even considering that India is a strategic market and low purchasing power, in order to capture the market, China the first price war among enterprises, at losing money, the overall image of Chinese products and brands negative. Wang Dutch marine engine industry to take an example, the major competitors in India Weichai all Chinese enterprises, intensified domestic competition has been extended to overseas.
India's exposure to other areas of construction machinery manufacturers also believe that, in the price-sensitive Indian market, the price war between Chinese enterprises, is in the Indian market, one of the greatest challenges. In addition, India is rapidly emerging private brand, the brand will have an impact in China. Although the production technology of Chinese products and processes are still the leading local brands in India relative, but local production capacity in India is increasing, the future of Chinese products, competition will intensify.
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