Frbiz Reports Need To Slow Down The Pace Of China's Auto
The just-concluded near this year's "two sessions"
, auto industry representatives agreed that the members, "Toyota recalled Gate", is undoubtedly a major event in the history of the world's cars. Such as Toyota has a strict management, excellent corporate culture, advanced technology, multinational companies, went so far as there is such a major mistake, and the lessons are very painful.The existing development model car out of a problem
Many deputies and members believe that this incident is mainly due to the pursuit of the Toyota over the size and effectiveness of over-compression costs, and thus the neglect of quality management and training of personnel.
Toyota to recall the incident, has its inherent unavoidable. The outbreak of this incident is the current development model in the world auto industry brought about the inevitable consequences.
Over the years, the automobile industry is becoming more international, the market throughout the world. In the background of a serious surplus production capacity, the multinational auto companies through mergers and acquisitions, and constantly invest in new factories, expand the scale of production and sales, frequent introduction of new models. There is only one of its purposes is to maximize market share. This development model of the greatest big problem, is that too much emphasis on size and efficiency, thereby ignoring the quality and safety.
General Motors by acquiring a foreign brand, ranked the world's largest automakers over 77 years. However, the ensuing crisis, in the GM before the bankruptcy reorganization, the enterprise's ability to control problems, financial repeated red light, the global financial crisis was only accelerated the process of bankruptcy.
Toyota Motor in 2008 had just replaced General Motors as the world's largest auto companies. However, short-lived, first with a huge loss, followed by emerged on a global scale massive car recall, many years to establish the flagship is also covered with dust. Some analysts believe that Toyota will continue for quite a long crisis period. Toyota's completely out of its predicament and restore past glory, at least get three to five years.
Chinese car firms are making the same mistakes
Toyota's lesson is very profound, for being in a period of rapid expansion of China's automobile, it also brings a great warning.
In 2009, China surpassed Japan and the United States in one fell swoop as the world's largest car producer and a new car consumer market. This year, domestic car sales increased by more than 40%, a net increase of more than 400 million vehicles a year. The growth rate in the world is unprecedented in the history of automotive development.
Domestic car sales growth spurt, and many car manufacturers up against capacity constraints, have worked overtime production. As the sales of the situation is so good that a number of models in short supply, some car manufacturers the expense of quality management, and vehicle quality has declined markedly. According to statistics from the Consumer Association statistics, in 2009 the admissibility of automotive products around the consumer association number of complaints increased significantly.
In 2009 the domestic automobile recall frequency and the number of a record high. Implemented a total of 57 car recall, involving vehicles, 1.36482 million, involving 33 companies. Among them, Chinese-made vehicles for 29 times, involving vehicles 1.2834 million; import of vehicles for 28 times, to recall 81400 cars. The recalled vehicles are not only internationally renowned brands, also has its own brand.
In order to fight for market share, this year, the domestic automobile manufacturers have developed a high growth targets, and large-scale investment to expand production capacity. In 2009 China launched a variety of new models of up to 200 this year, there are hundreds of new models launched. There is only one of its aims is to improve their market competitiveness.
In the fierce market competition, frequent price cuts become a preferred destination for competitive car market magic. Although last year the overall auto prices remained stable, but who can guarantee that these car manufacturers will not be old trick then?
In order to reduce costs, vehicle manufacturers to cut prices hard pressed suppliers. Forced to wait until the supplier there is no way but to cut corners and reduce the standard parts.
In the Chinese automotive triumph with one of prosperity, there is also hidden a huge risk. Some Toyota's mistakes in the past, the domestic auto manufacturers are making the same mistakes.
Lay a solid foundation of high-speed can not be sustained, blind to scale beyond the capacity of its management and control will certainly be a big funnel. Shortage of talent pool will lead to a serious hazard.
Toyota's steady growth as a warning to
SAIC, Geely and other domestic automobile manufacturers, Toyota after the incident, to its own quality system, safety tracking security system was examined and put forward corresponding countermeasures.
Geely chairman Li Shufu that the Chinese auto companies want to become bigger and stronger, the key lies in talent and innovation. The path of development should conform to the basic law of the automotive industry, do first a simple, basic, and then continuously improve and upgrade.
Learn his lesson, Toyota learned a profound enough! China's auto industry, it should be awakened! Must not go to the pursuit of first title, you must not go blindly expansion, must not go to the pursuit of high growth targets, not to re-introduce so many new models, consumers do not need so many choices.
China's auto enterprises need to slow down, stop and, earnestly learn from the lessons of the Toyota to find a development model in line with the law. Should take the kind of humility, adhere to customer first, always put product quality and consumer safety top priority. Playing safe, steady progress. Only such a business, in order to in the fierce market competition, which will help undefeated.
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