Ezine - Step-By-Step How To Start by:Eugenijus Sakalauskas
Here is to find a step-by-step guide to getting your newsletter or ezine set-up.
1 Create Your Free Report
You're going to need a digital product of some form. It can be an eBook, which is the best by far, or it can be another type of free report. Either way, they need to be full of real, useful information. You don't want to just send something to your people that is really vague and not helpful. It's all about providing them with a good, free gift that is helpful to them. This will keep them coming back for more. You will also be using this as something to get people to sign up on your list for, so it needs to be good. The more people you are getting to sign up, the more money you will be able to make.
A free report can either be sent as a Word document or a PDF document. These are two file types that most people are easily able to open. If you are giving away some sort of software trial, then it will be a program in an .exe format.
Creating a free report is simple. All you have to do is begin typing. You will want an eBook to be laid out in a similar form as a traditional book. You will also want to have a cover page,preferably with a graphic.
2 Get an Autoresponder
An autoresponder is a program that sends out pre-written Email messages to your subscribers.You write out your ezine issues in advance and store them in your autoresponder system. You can then set them up to send out at certain time intervals.For example, you subscriber will receive the first email, which is normally a confirmation email that they signed up. The second and third emails are sent out by the system based on your schedule. You can also set the system up to do the following:
Thank your subscribers
Send out ezine issues
Send out endorsement letters
Send out free reports, etc.
Once the autoresponder is set-up it does all of the work for you around the clock.
3 Create Your Sales Pages
The next step is to create your sales page. Because you are giving away a free product, you want to be sure that you keep it salesy and really reinforce the fact that they are getting this valuable product for free. People love to see the word free, so you really want to play this up. If you are not a natural born salesperson, then you may want to hire a writer to do this for you as well. When a visitor comes to your page, you want it to capture them and then tell them about all of the benefits they will receive for joining your list. If there is nothing in it for them, then they are not going to want to sign up.
This letter is also your first chance to make money as well. You may be selling a product that has a bonus that is completely irresistible. If he passes on signing up, he doesn't get the bonus.Or, you can be selling your product at a huge discount.At the end of your sales page, you want to give the reader two options.
They can either:
- Buy your product
- Not buy the product, but sign up for your newsletter to receive your free report.
These two options should be available at the bottom of your sales page. If the subscriber buys from you then greatm. If not, he is still signing up on your newsletter to receive the free gift.
4 Thank You Page
This is the last page that your buyer or subscriber will see. This is where you will want to refer your readers on to your other products as well as thank them for signing up or purchasing your products.
5 Your Ezine or Newsletter
The first thing you want to do is write a couple of letters that will allow your subscribers to get to know you. You want to tell them who you are and what type of information you plan on providing them. You also want to let them know why they should stay on your list.
You will need to create another series of emails that will be loaded into the autoresponder. It is very important that you are always building your credibility in your emails. You want to establish your credibility from day one and you will want to do everything that you can to keep your customer's attention. You should always have personable and conversational emails and really write from your own perspective. You also always want to write as if you are talking directly to your readers.
6 Ezine Theme
Before you start writing you are going to want to determine a theme for your ezine. This is important because you want your ezine to be focused. You want to keep it consistent so that you readers will easily be able to recognize you when they receive your emails. With a focused ezine you are also able to offer and promote products that are targeted to your readers.
7 Writing Your Content
Each issue of your ezine should provide some sort of good and valuable information. You also want them to be written with a lot of personality, especially since there are so many ezines out there that have stiff and boring 8messages going out.
8 What All Should You Include In Your Ezine?
Once you are sending your ezine out pretty regularly you will want to begin adding in your affiliates or your other offers. Here are a few ideas to help you begin profiting from your list:
-One Time Offers
When you have your reader fill in your opt-in form to join your list, they will receive your free report. However, before doing so they will see your One Time Offer first. This can be something like a great deal on a package of products or an eBook.
-Free Viral Reports
Giving something away for free always improves your credibility. These also give them an incentive for signing up. In your report you will want to include affiliate links and other product links in your free reports.
Back-End Links on Your Thank You Page
Once your reader subscribes, they will automatically be redirected to your Thank You Page. This is where they will download your free report. At the same time, you want them to be enticed by other offers you may have on your site such as links to other products and affiliates.
Endorsement Email Messages
The bigger your list gets the more money you can make. This means that they are going to be more interested in your endorsement messages as well
Sell Advertising Space
Once you have at least 1,000 subscribers, you may want to begin considering your options in selling advertising space. You will want to contact other ezine publishers as well as place advertisements on your list that the space is for sale for advertising. You never know who may be interested.
About the author
Eugenijus Sakalauskas publisher "List Building Newsletter" Subscribe to my exclusive 12 lessons e-Course " Every Business Needs Opt-In Email Marketing " and learn how to start building your own optin list