E-mail Is The Ultimate Marketing Tool
What is the most powerful marketing tool a web site owner has
?
I will give you a hint, it is not banner advertising. It is e mail
nothing else even comes close.
Have you ever really considered just how many people use e
mail, There are millions upon millions of people out there who, if
they re anything like me, just plain love to get e mail and
communicate with others using this wonderful medium. Part of the
beauty of e mail is that people pay attention to e mail. People will
actually read your advertisements if they're mixed with information
that is valuable to them. E mail is the ultimate marketing tool.
How to Harness the Power
Great, you say, but how do I use this awesome power,
There are an unbelievable number of innovative and really effective
ways to use email to advertise yourself and your business on the
Internet, but for the scope of this article, we are going to focus on
one.
E mail Signatures
E mail signatures, or sigs, are one of the easiest and most
effective ways for an Internet marketer to promote his web site.For those of you who do not
know what an e mail signature is,
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NOTE, Signatures can also be an effective tool when used in
newsgroups, discussion groups, or message boards. Use them
anywhere possible.
Signatures can be easily set up in any e mail program that is worth
something, and usually very easily. Just look in the help section
or browse around the program menus and you should be able to
figure out how to set them up pretty quickly. I personally use
Microsoft Outlook Express, and have found it to be totally
sufficient for my needs. Others swear by
Qualcomm's Eudora Pro, and still others by
other programs. Just pick one that suits your needs.
Now, there are three key components to a signature, each with a
different purposes,
The closing of the letter this is the first four lines you see in the
signature above. It's purpose is two fold to avoid having to type
a closing to save time, and to provide information about yourself, and possibly,
some contact information.
The advertisement this is where you try to generate interest
for whatever you are trying to promote in the recipient of the e
mail. It should in someway catch the reader is eye or stir up some
emotion that will impel them to act. This ad of sorts should be no more than 5 or 6 lines
long, and should probably be separated in some way from the rest
of your message, as seen above.
The information which shows the reader how to act you have
to include some form of information about how an interested
reader can access a deal, contact someone, visit a web site, or
whatever else you are trying to get that reader to do. So, offer
them a way to go about taking action, with
contact info, a web address, a phone number, etc.
How to Use Sigs
Signatures can be a powerful tool for the budget conscious web
site owner, if used effectively. If used poorly, they're simply a
waste of time and effort. So, in order to use signatures in a manner
that will produce positive results, here are a few things that you
should do,
Use as many different signatures as you can. Do not just send
one signature you have developed over and over again to the same
people. Think of several different ones you could use for your
business, and alternate. Also, signatures are an excellent tool for
promoting an affiliate program that you're involved in. Again, have
as many as you can, and rotate.
Test the effectiveness of your signatures. Don't just keep
sending the same group of signatures if it has not generated good
results. Try some new ones, testing each particular signature for a
little while to see if it is working better than other sigs you have tried.
And once you've improved on your initial results, do not just stop
experimenting. KEEP trying to improve upon your signatures
more and more and eventually, you will really be generating some
good results.
Have a signature for every type of message that you send. If
you make a signature for every different situation and type of e
mail you encounter, you can boost their effectiveness. For
example, since most of your friends probably do not want to hear
about your business or some affiliate program you are promoting,
think of something else that they would like and would benefit
them. Here is an example, you ever hear of those get paid to
surf programs. Well, since it would be unprofessional for me to
try to get people to sign up for them on this site, I promote the
programs to my friends through the use of e mail signatures. I
could use something like this.
Regards,
Micah
P.S. Have you heard of those new get paid to surf the web
programs. Well, I signed up with one called AllAdvantage.com,
and they really work! I got a check for like tharthy doller last week in the
mail. If you want to sign up for one, just go to,
See how effective that could be, And that applies for ANY e mail
situation you might encounter.
Get to Work,
Now that you are aware of all the benefits of using sigs, you have
no excuse not to start. So, start thinking about a few signatures
that you could use. Jot them down on a piece of paper, revise
them, edit them, and USE them. Good luck,
by: jeet735
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