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Combining Email And Mobile Marketing For Fantastic Outcomes

Combining Email And Mobile Marketing For Fantastic Outcomes

Email marketing was one of the hottest and happening PR approaches till a few years ago

. However, rampant spamming and abject ignorance about the reach and readership of emails have caused this channel to wane.

However, with mobile marketing you can reenergize your old email campaign, giving it greater reach and acquiring more favorable benefits. So, if you have not yet included these two advertisement mediums, here is a look at why and how the combination can benefit your enterprise.

Mobile solves all those pesky email marketing and advertising difficulties!

One of the major difficulties with email marketing is the load and blast technique used by many organizations. Not only does this waste advertising dollars and the email channel which can be used for some truly savvy advertising but also the spammy strategy generates poor publicity for your company.Combining Email And Mobile Marketing For Fantastic Outcomes


However, when you use a list generated through the use of a mobile app for your email advertising and marketing efforts, the tactic is more specific and consensual because your customers are providing you their contact information.

Another problem with mail marketing and advertising is that once an email is despatched, there is very little you can do encourage recipients to open it. A number of factors come into play when you measure email readership; from the time of the day the mail was sent to the actual message, all make a difference.

With a mobile application that connects you to your consumers almost 24/7, you can simply send out a push notification with a enticing header and reserve the relevant and exhaustive details for your emails and newsletters.

One of the main advantages of integrating mobile and email advertising and marketing is that they can work for each other. What this means is that a QR code in your mails can send end users to your mobile site or even offer details on your software. On the other hand, your mobile application and site can be used for list building purposes. Because your custom mobile software builds credibility for your challenge, recipients will be more willing to open your emails.

Still not convinced? Look at these figures!

97% people are checking their personal email accounts everyday and sometimes several times a day. This means that emails still have a lot of advertising mojo.

57% individuals now use a mobile device to access their personal email account

44% are accessing their corporate mail accounts through their smart phones

Mobile opt ins boost the number of customers willing to join the list by over 20%

So, dont you think you ought to optimize your emails for mobile devices and include a list building feature in your mobile application?

Fortunately, when you deal with an accomplished software maker like ImIn Marketer, all of this is done for you. With several years worth of cumulative advertising and marketing experience, the ImIn Marketer team knows what works and will deliver it for you on a silver platter. Custom app from the company not only have the list constructing feature but also offers integration with third party email providers that helps firm owners to keep in touch with their customers,

Making your mails work in a mobile world!

Only about 3% of the firms that use email advertising pay any attention to mail optimization for mobile gadgets. Needless to say, an email that cannot be viewed on a smart phone will only get you half the results.

Always send out mails in text only versions with link to your cellular website from within the header of the email. This way you offer aesthetics and accessibility to your readers.

When catering to smart phone users, reduce the size of your email to 100 KB so that the display time is minimized.

Mobile screens are puny in comparison to laptops and PCs, so you will need to ensure your content and all the frills fit the screen of a cellular tool. Using cascading style sheets is one way to determine that your mobile audience will also be able to see your email messages in all their glory.Combining Email And Mobile Marketing For Fantastic Outcomes


When using links in your mail message, add some finger space to allow for finger clicking

Your call to action should be mobile friendly; for instance, if your mail offers a deal of the day, your CTC should be click to call (ImIn Marketer apps also have the one touch calling feature)

Remember that integrating mobile and email marketing will not only help in optimization advertisement segmentation of your target audience but also it will aid in studying end user behavior patterns and their response to certain marketing efforts.

by: Lee Janos
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Combining Email And Mobile Marketing For Fantastic Outcomes