Building Affiliate Programs That Pay
As an affiliate marketer you are seeking to make money on the Internet and a fantastic
means to do this is by way of building an affiliate program that pays. Ideally you would like a miracle solution which would create your affiliate program with no effort, wouldn't we all! It's not quite as easy as that, but it is not much more complicated and it is uncomplicated to understand.
In principle it is the understanding and application of excellent marketing practices that have been proven to perform over the years. Applying these long established principles to today's on-line world of affiliate marketing will work well for you. You will see claims of 'breakthrough techniques' from time to time, and some of these are genuine. They arise from a coming together of specific marketing conditions and on-line services; but they do not last as the conditions and services change constantly.
So here are three fundamental marketing tips to help you construct a strong foundation for your on-line affiliate marketing business that pays.
1. Use separate web pages for each separate product you are promoting.
Do not be tempted to lump several products together on the basis that if your visitor does not like one then they may like another. It may be tempting to offer choice, but keep to a single track so as to get your visitor to make a simple decision, to buy or not to buy. You will get a better conversion rate this way.
Use the space to provide information so that the visitor can make an informed choice. Emphasize the benefits they will receive from their purchase, especially any distinguishing ones. It is the benefits that people buy, not the features.
Include genuine product reviews, buy and try the product yourself, and get real testimonials from end users. Ensure they are real and keep notes of the sources so you can prove them if challenged.
Include a very clear 'call to action' so your visitors know what is expected of them, and repeat it down the page.
2. For those who are not quite ready to buy now offer a Free Report.
It's a fact of marketing that most visitors to your site will not buy first time They need to feel more comfortable that your product or recommendation meets their needs than another's will. To do this you must contact them several times with trust building messages. So you need their email address and hence you offer something of value in exchange, your free report.
Once you have that address you can send carefully written emails giving them good reasons for buying, and buying through your link, using an auto-responder system,. Market studies show that many sales are not concluded until the seventh contact, so build a sequence of at least 10 contact messages.
3. Build a traffic getting strategy that drives your ideal customer to your website.
For example, if your website was about a puppy training product then there is no point in you wasting any of your time or money driving someone who is only interested in cats there. This is especially true when you are using a 'paid traffic' method such as Pay Per Click'. Study other ads, try variations - always be seeking to improve your buying and list sign up results
* Promote products on their own pages or websites
* Build trust with your email list sign ups
* Specialize in attracting buyers for your specific product
Work smart, repeat a successful campaign with another product, search out the affiliate programs that pay for you so you can be successful at making money on the Internet.
To Your Success!
by: Tony Lord
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