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Auto Dealership Funding Is Still The Life Line Of The Industry

Auto Dealership Funding Is Still The Life Line Of The Industry

I can remember my earlier days standing on my car lot hoping

, praying and waiting for a customer to pull in. Back then you may have had 5 auto dealerships all on the same side of the highway; competition has always been very intense.

With every type of promotion you could imagine focused at potential customers, if you lacked creativity then it probably resulted in you being one of the bottom feeders in our market. There also used to be a time when all you simply had to do was build your dealership and they would come; in today times customers are only willing to search within a 5 miles radius for local dealers.

With all of the many challenges facing auto dealers, it's no wonder dealers are dropping like flies. GM only added insult to injury last year with its clean sweep of the bottom 30% of all of its dealers only to come to the realization that they now need all of those dealers and more in order to compete with the new king of the hill, Ford Motor Company.

The auto business is not, and never has been a business for sissies. In order to survive you have to possess 4 major qualities;Auto Dealership Funding Is Still The Life Line Of The Industry


*Creativity

*Cash

*Construction

*Courage

Creativity - You will need creativity to survive the multitude of curve balls that are thrown your way. Everything from driving sales to employee retention will test your creativity on a daily basis. There will always exist the need for change and the ability to adjust to change whether from internal forces or from your parent company, change management is essential. Vince Lombardi once described coaching as the equivalent of having someone place you in a bear hug while someone else slaps you in the face. I think this analogy is a perfect description of what it's truly like to own your own auto dealership.

Cash - Cash is the blood that flows through the veins of your dealership. It is paramount that you have to ability to accumulate cash and distribute it in a way that will always result in you being more financially feasible rather than less. Cash will only accumulate where cash is respected, if you're out of control spending remains out of control then cash will quickly leave you. Obtaining cash is only the beginning; you have to become a master of creating multiple avenues of cash flow. Having the financial flexibility to transplant your dealership into more fertile grounds whenever the harvest begins to decline which will ensure your longevity.

Construction - It was once said that the opportunity of a lifetime has to be seized during the lifetime of that opportunity. You have to have the ability to grow and maintain a contemporary appearance. Failing to do so will result in the herds moving to perceivable greener pastures. It is a proven fact that the look and feel of your facility will determine your sales, and affect customer confidence. In the auto world size does matter, either in inventory or showroom, size does matter. The customer's perception is the only thing that matters. In the world of auto sales it's not who you are, but rather who the customers think you are that will determine the road to the sale.

Courage - The reality is, if you don't then someone else will. In order to be aggressive in your market then it will require that you are also courageous. Passiveness seldomly produces profits because of indecisiveness. Show me a booming successful business and there you will also find owners who posses Creativity, Cash, Construction, and Courage. It takes guts to make key moves in your dealership, not all of them will produce a profit, but remaining stagnant definitely will lead to your extinction.

Repositioning

Despite the news reports and internet forums, not all auto dealerships are struggling. In fact there exist a large percentage of owners that escaped 2009 without a scratch. I refer to this particular segment of dealers as CD's or Cactus Dealers. Cactus Dealers are similar to Hybrid cars in their endurance and resourcefulness. Cactus Dealers escaped the pitfalls of 2008 -09 because of their ability to tap into available resources in times of desperate need.

Even if you plan to open a medium size dealership it is very important to the longevity of your operation that you develop partnerships with providers of financial resources. The overall success of your dealership will depend on your ability to either move when it's time to move or simply stay put until the storm has passed, in any case scenario you will need cash.

Funding partners like Bromot Capital Consulting can provide start up and existing dealerships with the needed funding required survive in the ever changing automotive industry. Having a founding partner in your corner will allow you to withstand the punches of an extremely violent auto market, and emerge victorious.

If you would like to learn more about how to fund your auto dealership or simply form a partnership with a capital provider then please visit Bromot Capital Consulting

by: Tyronne Jacques
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Auto Dealership Funding Is Still The Life Line Of The Industry