Auto 4S shop: automotive supplies market, upset the pattern of catfish-4S shops, automotive supplies - automotive supplies industry
Auto 4S shop: automotive supplies market, upset the pattern of catfish-4S shops
, automotive supplies - automotive supplies industry4S shop fight Car decoration Market
Car 4S shops in these two years can be described as all-powerful, but with fierce competition, its profits also face the embarrassment of weak stamina. So many of 4S shop decoration on eye on the market, while new car Sell The unique advantage to the 4S shop also brought more decorative resources. So more generally to the 4S shop dealer Auto Accessories As a marketing tool for competitive differentiation, and even some of its described as auto 4S shop of last resort. It is exactly because of this, when it cut into the car carrying the strong advantages when the decorative market, attracted no small vibration of the entire industry. 4S shop for products in the automotive market performance, has HC Network Once conducted a survey. The results showed that the majority of outsourcing different to previous, and now more 4S shops choose to run, which fully shows that more and more concerned about the project 4S shop, and look forward to in the automotive products business in more profit .
4S shop spoiler long way to go
Reporter found that the current store in Zhengzhou, 4S, nearly half of the establishment of an independent business unit automotive supplies, car supplies and some even as a very important project to run. Some large group items in the car to start the main part of centralized purchasing, centralized purchasing by the way in order to further reduce operating costs. 4S stores will install some auto supplies and vehicle sales together in this situation is particularly prevalent in the last year, sales of this new model not only for the enterprises to increase the number of sales profits back to the homogenization of serious 4S store marketing has brought new ideas to enhance the competitiveness of enterprises.
However, the pursuit of profit and the 4S shop too much higher than the market price and other factors, many consumers reluctant to buy a car in the 4S shop supplies. Last year, Internet users in the Pacific did an auto shop automotive products on the 4S survey, the result is: 4S shop automotive supplies as "tasteless." Online, through the Internet users answered, "You will go to auto 4S shop supplies you buy a car," this issue to understand auto supplies store sales in the 4S, the 4S whether to buy a car supplies shop to ask questions, most consumers have made the following answer: "No, 4S shop can buy things on the market, but much cheaper."
Reporters also found in the actual investigation, 4S shop automotive supplies prices, more often than shopping malls and car decoration shop expensive to many. Such as a same brand and specifications Perfume , In shopping malls and car decoration shop sold at 60 yuan to 70 yuan, while the 4S shops are sold in over 100 yuan. In addition to perfume, the seat covers, headrests and other supplies, 4S stores than the market price should be expensive, your out of range, a minimum of 30 dollars up to several hundred dollars. 4S stores in many, although the sales counter in the lobby display car supplies a wide range of automotive products, but most owners just walked up to aim slower to catch it, it was rare to buy pocket. It seems, 4S stores in order to obtain the consumer products business on the trust, but also in a lot of effort, at least to re-establish consumer confidence, which will not only need to make efforts in the service, but also from the choice of products found on the main points, do not blindly promote only chance of success.
4S shop sales are the same with all the marketing, must take into account the novelty of the product, which is on marketing the "product differentiation" 4S shop because the overall operating costs than some of the small street Auto Beauty Decoration store is much higher, which would require them to have a certain profit in operating support for the job while the profits from product sales more so, some selling points, function difference, the novel product is preferred.
Product sales: some low-tech From reporters about the situation, consumers buy a new vehicle, the majority of expenditure in the decoration of 1000 ~ 2000 yuan. It's in the market survey, nearly half of consumers probably will buy a new car after the selection of 2,000 yuan to 5,000 yuan automotive supplies, more than 5,000 yuan less than 1 percent, less than 1,000 yuan less than two percent. Judging from the product structure, in the 4S shop, produce sales Electronic Product is not much, mostly foil, cushions and the like, such as major 4S shop really know this, and to improve sales of automotive products is very easy to do.
4S stores in the best-selling products Car explosion Membrane, anti-theft devices, anti-theft lock and reversing radar, and GPS systems, car carpet, chassis armor, car leather, car audio and video conversion products (including DVD, speakers, etc.) were selling products.
Car sales in general have auto cleaning supplies, car seat covers, Liangdian, steering wheel cover, small accessories, car perfumes, electronic dogs, xenon headlights system. Poor sales is welcome pedal, wool cushions, car modification products (fixed wing, stickers, etc.), car wax, alloy wheels. As the single low price of these products, customers want to buy a car after the 4S shop to some "small gift" to send, they do not need to install the product most of services like this digest of. But in the long run, these products are likely to become a boutique operation in the automotive shop 4S burden.
Can say that the high-profit vehicle supplies need to take the second construction services (automotive electronics, explosive film is the case), car 4S shops in this area over the past not too much experience and do not have the talent pool, these have become its Aftermarket business development decoration important resistance. A high-end car dealer said: "The increasingly low-margin vehicle, automotive aftermarket in particular, 4S shop decoration becoming an important extension of service profit chain. But most of the 4S shop boutique decoration department is seriously in the professional technical deprivation. "He cited as Solar Films, car audio, navigation, leather seats, installation of technical content of projects, often projects are relatively large profits, but the 4S shops are mostly internal staff will not do, but Automotive supplies from the outside, took the business to send hand to install.
The same time, make excellent decorative 4S stores operating pressure is another growth vehicle manufacturers have begun to get involved, "because now that car manufacturers have also seen a piece of business profits, they are also a variety of physical force to us Fine Decorative sales tasks, if not finish, vehicle sales rebate will be affected. " Auto Insurance Company Reviews The Psychological Recovery from Injury Auto aftermarket likely to grow to 44,000 crore by 2015 How to Get Inexpensive Chicago Insurance for Your Car Automobile Satellite Navigation Units - Which Features To Look For When Purchasing A Gps Unit Study: Growing number of parents asking children to co-sign on auto leases Common Foot Injuries Auto Insurance Of Mexico Affordable Automobile Insurance Coverage Research Well to Come across Inexpensive Auto Insurance How to Find a Used Auto Sale and Get the Best Price Must Know Tips at a Used Auto Sale The Best Ways to Find Used Auto Prices Finding a Used Auto Search in a Blink