Why Viral Marketing Is So Powerful
Have you heard about how viral marketing can increase your business profits with virtually none or very little investment?
Yes, that's right, you can market your business without having to buy costly ads online and in local papers.
The question is how do you go about it?
Well, the number one way to market is via word of mouth, or online it's more commonly known as viral marketing.
I know it almost sounds grimmy and deadly, but viral marketing has been developed from the concept of viruses and how they spread so rampantly and quite often "unknown" about until it's too late for the host to do anything about it.
Online, the principal is the same, you can silently ride the wave of modern trends and become extremely well known in a very short period of time, if you find the right hosts to spread your virus.
So, what does an effective viral marketing campaign consist of?
1. Innovation
In almost every instance viral campaigns have had a very unique twist about them, which has given them the "talkability factor" amongst it's hosts who carry the virus and spread it on.
You can create innovation in products and services by breaking rules of the norm, using brand new technology and methodologies, change the marketplace in a way that no-one has ever seen before, invent or uncover an area that has previously not been identified.
2. Controversial
You need something that is very newsworthy and that often requires a great deal of controversy and opposition in the beginning, as that's what turns an idea viral in the first place.
You might ask yourself, does your new service / product make someone extremely embarrased, or does it make them very angry, or bring about some other extreme behaviour?
If not, most often you won't see your campaign won't be as viral and the originator won't be able to forward it on with enough power to create an outbreak.
3. Secretive
There always seems to be a shroud of mystery around viral type news, products and services.
It appears they're also "not in reach" of a lot of people in the beginning, and that can cause anticipation for the hosts of the virus.
4. FREE
One of the most popular and responsive words in the world of internet marketing business is the word "Free!"
It's used on almost every information capturing page to entice people to sign up for their newsletter and informational series, which are quite often free also.
If you cannot give something away for free, then you need to think about it, and whatever you give away better be "valuable" and worth something, as people won't signup to your newsletter for free stuff, if what you're offering is trash.
5. Transferrable
The viral marketing campaign needs to have very simple and easy ways to spread.
For example, phone ringtones...
When you download a good ringtone, you load it into your phone and others hear it when it rings. If others like it and you and they have bluetooth compatible phones, it's a snap to send it to your friend.
This is what I mean by transferrable, they have to be easily spread from host to host for the virus to grow quickly.
6. Expansive
The virus must be able to expand and scale from small to large in a very fast and aggressive manner.
However, the manner in which is spreads, must be completely stealth, otherwise the competitor will know it's coming and create and antidote for it.
The top viruses have been grown this way, and the powerful effects of a viral business marketing program has on it's competition, when correctly executed will see your head spin.
7. Adaptable
The most successful viral marketing campaigns are very adaptable and common in their needs from host to host.
This means that each host has at least 7 to 10 friends they'll spread the idea to and out of that, a few of them will accept that idea and pass it on also.
Therefore, an easily adaptable idea is more simple to spread around it's hosts than one that is harder to get hold of.
If you can take advantage of even some of these principal around viral marketing, then wealth and success will be yours.
Stay tuned, as we teach you more in depth the practicalities of the viral marekting campaign in action.
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