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Why Online Dating Companies Attract Even More Professional Singles

Why Online Dating Companies Attract Even More Professional Singles

Internet dating is now a socially acceptable means to meeting a partner

. Time-poor singletons spending hours glued to their pc's at work are now making the web work for them in their free time, by joining dating websites that bring them into contact with new faces, friends and potential partners.

With numerous sites offering free membership (no monthly subscriptions or charges to view matches), joining the online dating community has never been easier. Indeed, statistics suggest that 52 of women have already used the internet to find a date (Source: ABIA/Google*). But what about the 59 of single ladies who say they intend to use the internet to meet someone? These are the people that dating agencies would particularly 'like to meet' - to boost site membership and maximize the number of 'matches'.

The number of online dating websites has grown exponentially in recent years to include myriad niche websites to complement more general, established sites - leaving no stone unturned. The arguments are that niche sites allow visitors to home in on particular defining factors - something that they and any future partner must have in common - and may yield matches in a shorter time frame.

Hence the growth in sites with a unique selling proposition; a vital common denominator for members ie the over 40s, over 50s, single parents, sugar daddies, 'cougars' seeking younger male partners and sites that match people with the same religious outlook. The possibilities are indeed endless.

In the 21st century dating sites and in current recessionary times, dating sites must market themselves to remain successful, attract fresh interest and continue to replenish and grow their membership. Hence the equally strong arguments for using general, particularly free online dating services because they offer wider 'coverage' and a considerably larger membership base.

However, internet dating is no quick and simple fix - an automatic, guaranteed means to a social network or to meeting Mr or Ms Right. Experiences and success with online dating sites will differ from person to person. Yet there are a few rules of thumb to help a novice get off to a running start.

1. Post an honest profile - but don't give too much away. (Never reveal personal facts eg home address or financial information). Surprisingly, it's often less specific profiles (generating 'an air of mystery') that invite the greater number of responses.

2. Retain a healthy scepticism. If someone sounds too good to be true then they may not live up to their own hype - and may not be all they seem.

3. Use the 'chat' facility which allows members to get to know each other informally before meeting. (NB: Personal security should always be a consideration on every date.)

4. Try several of the free online dating services. Such sites are likely to be funded from advertising and won't be charging for extra services that aren't wanted or needed, and where it costs nothing to 'unsubscribe'.

Finally, members of free UK dating sites shouldn't expect perfect matches promising love and romance to come flooding in overnight. However 'nothing ventured, nothing gained' and at least free online dating makes it feasible to stick with the same sites for several months - and have fun.

by: Mark Alexander
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Why Online Dating Companies Attract Even More Professional Singles