Three UK consumer startups for people who’d rather not do things the usual way
A quick tour of three consumer startups that each change a habit most of us stopped questioning.
1. Buying clothes without making more waste Alterist is a London marketplace and concept store for upcycled fashion. Independent designers make the pieces from materials and garments that already exist. It launched its marketplace in 2022 and has worked with TRAID on an upcycled T-shirt collection.
2. Letting software plan the holiday Holiwise builds personalised trips around your mood, budget and dates, then packages stays, flights and activities for one booking. It’s ATOL and ABTA protected, and members get a concierge. The founding team is Swedish and works between London and Stockholm.
3. Getting faster on track, real or virtual Track Titan compares your laps with quicker drivers and gives AI coaching on braking, racing lines and corner speed. It covers racing simulators and real track days, and it was founded by a former Gran Turismo Academy finalist.