The Online Dentist
Being a dentist does not mean that you can just seat back and relax while waiting for the next patient to come in
. Especially if you are a new dentist, patients would not readily come to your clinics door and ask you to work on their teeth. Fortunately, todays world has made it easy for most people to let the world know about their products and services.
If you are serious about securing your own niche in the dental business, one of the things that you need to have is your own web site. Just like any other business, taking your practice online would allow more people to get to know you and what you have to offer. And to make your website more successful, you have to make sure that you optimize it both for search engines as well as for human readers.
Your first step in taking your business online is to have your own domain name as well as a reliable host. Keep in mind that your domain name should be patient-friendly as well as search-engine friendly. If you would like to score high on cosmetic dentistry, for example, your domain name should include those words. As much as possible, also, use a *.com instead of a *.net as the former is more common and is considered to be more professional-sounding by most people.
Once you have your domain name and web host, you can either download pre-designed templates or have someone work on your sites design. Make sure that you incorporate dental SEO strategies when creating your site so that you can have the search engines easily find you. Maximize the use of meta tags as well as headers and title tags. Make sure that you make mention of your keywords on these areas.
As part of your dental web site marketing efforts, it is also a good idea to put a contact form on your site so that your clients can easily get in touch with you. There are also free chat web applications that you can embed on your site that will allow your clients to contact and talk to you straight from their site. Remember that being able to answer your clients questions as soon as possible would score you more points.
There are a number of professionals who can help you with your dental web site marketing efforts. If you think that you are not that proficient in generating enough leads, you can get in touch with them and have them work with you on increasing your number of clients.
by: Jennifer Stinson
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