The Fast-growing Of Tv Shopping
TV shopping began to rise from the United States
, and in the earlier period, there were only 12 shopping channels. It realized successful commercialization until the late 1980s. Compared to online shopping, TV shopping has natural advantages. For it TV channel has higher authority, and the brand reputation is much higher than any other commercial website. In addition, huge appeal of live show on television doesnt belong to online shopping. Anyway, every coin has two sides; TV shopping has many advantages and also has disadvantages. More information will be given to you about this kind of new commercial mode.First of all, I think that home purchase is essentially same as on-site sales, an expert says, it is very common to see the sales practices of selling in plaza and different small shops, because peddling type of sales has solid civil basis. TV shopping is not as a function existence of the media, but as a marketing platform. And its main purpose is to sell out its products. This commercial mode is still at the primary stage, so it enjoys lots of opportunities.
In general, TV shopping doesnt have many techniques, largely because of the relatively long time of programs. Studio is just like a sales market, the host is similar to the teller, and articulate instructions attract curiosity of the audience and results in consumption desire. Although it is not face to face selling, but in fact, it is closer to customers. When you face TV alone, there are no people around for negotiation. Constant absorption of products information would easily lead to consumption.
One of the weaknesses of human nature is lazy; TV shopping is based on this mentality. For consumers, they only need to turn on the TV to get the product information and can purchase goods very quickly without struggling with traffic. There are all kinds of goods ranging from digital products to jewelry. Therefore, women do not need to go to plaza or jewelry wholesale market to buy Pandora beads wholesale or organza bags; everyone can stay at home to get anything at home. Presentation of the situation shows creates an atmosphere of consumption for consumers, like attractive soap opera.
Application of lighting in TV shopping is more effective compared with shopping mall. So it would hide some flaws, therefore, the advantages of some products maybe exaggerated. Self-discipline is very important in order to grow in size and strength. 85% profit comes from repeat purchases. As a result, TV shopping should improve product and service quality and keep commitment so as to progress. While the current main problem of Chinese TV shopping is honesty, but the development of this kind of commercial mode has very large space, the fast-growing period will come soon.
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