Taking Your Dentist Practice To The Next Level
Taking Your Dentist Practice To The Next Level
As with many small businesses around the nation, dental practices are looking for new ways to generate more customers. It seems like traditional advertising methods are not as effective as they use to be. In this article I would like to point out some different ways to help get your dental practice get noticed online and offline.
Direct mail marketing has been used for years. And to quite honest is very effective when done correctly. Direct mail advertising, like postcards, work very well because your offer is placed right in front of thousands of potential customers. It's makes it very easy for a potential customer to call you right away. However, direct mail can be very costly. With printing costs and mailing costs, it's very important to track your response rates to make sure your not loosing money.
Billboard advertising is another great form of offline marketing. Billboard advertising gets seen by thousands of potential customers who drive by. Like direct mail, billboard advertising is very expensive. This type of advertising is great for branding your new practice. However, billboard advertising is not very targeted and is difficult to track your advertising efforts.
Referral advertising is probably one of the most effective forms of advertising. Referral advertising or "word of mouth" advertising is when an existing customer tells someone else about your business. There are great ways to get your current customers to refer other people. One great way is to offer them a discount on their next visit. Or offer them something for free that would be useful or helpful to them. These are just a few examples of enticing your customers to talk about your business.
Online marketing or internet marketing is playing an important roll in many small businesses advertising efforts today. In the old marketing days, things like the phone book (yellow pages) were most common for small businesses. However, things have changed drastically. Although the yellow pages are still being used by business owners and consumers, it's a very small percentage. If you own a small business you must have an online presence. The first step is to have a website built for your business that has all of your information in regards to your business. For example, location, services offered, discounts, phone numbers, and etc. Most people today search for what they need online. This trend is only getting bigger and the need for an online presence is that much greater.
If you own a small business like a dental practice, you'll want to consult with someone who can build websites and help you get found online in your local market. This will definitely help you and your small business generate more customers and ultimately help grow your business.
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