Success behind Online Moderation
Success behind Online Moderation
Success behind Online Moderation
Because effective moderation unlocks a successful website and effective online presence, you should know how to moderate your online moderation.
First of all, you should know the three different roles in your website department. You can impose dozens of roles but do not forget to have this three: author, moderator and publisher.
The moderator approves the work of the author. The moderator checks if the work of the author is free from any chance of creating negative issues. The publisher posts all approved items to be included in the website. The publisher also replaces some posts after the moderator modifies them.
When should you moderate? There are six answers to this. First is before, or what we call pre-moderation.
Before an article, forum message, picture, or video is published in a website, the moderator reviews it. Pre-moderation should be done if your market is children. Moderators check if the pictures are free from themes on bullying or sexual grooming. Moderators check if messages in comment spaces, blogs, and chat spaces are free from things that have negative influences to their growth and development.
However, there are instances when the moderator cannot identify whether the item should be slashed out from the website or not, until the item is published. In post-moderation, the moderator reviews the website after an item is published. In a timely manner, he tells the publisher to remove or maintains the item. This is risky but it can be appropriate when the moderator is not sure of his judgment.
Reactive moderation relies on viewers if they think that an item should be removed or not. Moderators find time to review all reactions from viewers to know whether the item is desirable or not. Moderators can place buttons to click if viewers think that the item is not good. However, this is again risky.
Another option is distributed moderation. It relies on a rating system that viewers can participate in to identify if the item is in line with their expectations or not. When you have a good number of active customers online, you can use this. Moderators create a poll to identify if viewers like the item or not. If the result says the item is not, then remove it.
Modern technology allows automated moderation. It is a system wherein the computer identifies if the item should be accepted or rejected. The computer is programmed with rules on acceptable items. Instead of a moderator manually checking an item, the computer will do the work. In automated moderation, the most typical tool is filter' where a list of banned words is entered and the tool screens all articles with the words.
Last option is no moderation at all. This can be applicable in times not to create further issues. It is simply ignoring. However, this can turn off many customers so it is not recommended by experts. Sometimes, when you do not give much emphasis on things, viewers will not also give emphasis to them. When a picture is removed quickly, viewers would wonder why the picture was removed. However, this is still not recommendable since it can lead to issues like legal suits.
In successful online moderation, experienced moderators are needed. They know when to delete items. They know how to consider approving them. They also know how to measure which risk should be avoided first. They also analyze situations to minimize large volumes of traffics.
Responsible moderation is the key to successful websites. If you do not know how to do it, you can hire an independent company to do it for you. One of them is New Media Services which has WWW Moderation service.
There are lots to consider in setting up rules in moderating. First, you must remember your target viewers. Identify if they are at risk of posting malicious items. Are they vigilant or passive with things they find in websites? Be sure to know if they are active in answering polls or not. If not, identify the proper choice how to moderate.
A question that you need to answer is if most of your topic particularly legally and morally-sensitive? Make sure you will not offend the children or any race when you pick the possible topics which moderators can use.
Next to consider is if viewers are fond of celebrity gossips. Know how they use the worldwide web. Some use it for recreational purposes; some of making friends; some for getting information, and; some for knowing current events.
Make sure that your rules are clear. This will make fair judgment and consistency in approving items. Sometimes, situations arise with no existing guidelines to refer to. Use the expertise of your moderators. That is why you need experienced ones.
Furthermore, use your common sense. If viewers give negative remarks on a picture, understand that they are not comfortable with it. If you are uncomfortable with a picture also, meaning, viewers can feel the same. Remove it now.
If you are unsure of things, ask for second opinions from other experts.
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