Should You Rent Or Buy Modular Exhibitions Stands
Should You Rent Or Buy Modular Exhibitions Stands
For every organization the choice of whether to buy or rent exhibition stands is an important one. You would need to factor in the frequency with which you will attend exhibitions, trade shows and conventions. This again will depend on the type of business you are in and how often shows related to your field of expertise are held. Then you will also need to consider your company's marketing strategy and the all important budget.
Choosing to rent an exhibition stand is a good decision when:
You already own a display stand but have 2 exhibitions scheduled at the same time, which you plan to participate in.
Rentals are the ideal cost effective solution when your budget does not permit you to buy, but you do not wish to compromise on the impact or quality of your display.
When participating in international exhibitions or trade shows it really is far better to rent locally rather than incur overseas transportation costs.
You are on a trial run to exhibit as a one-off; committing to purchasing could be a waste if you never use the stand again.
Companies that regularly participate in exhibitions and trade shows are better of investing in their own modular display stands. Why modular? This is a versatile display option, easy to set up and transport. These stands can be used several times over in various designs and configurations and can be easily matched to venue and type of event.
Whether you rent or buy your modular display stand, you will have the following costs to consider:
Labor the stand has to be built for each exhibition.
Graphics will need to be changed or updated depending on the type of event.
Storage you may have to incur this cost if you do not sufficient storage space at your premises.
Transportation this cost is unavoidable because you have to transport the stand to each show.
Refurbishment rule of thumb puts this cost at 10 percent generally.
Should You Rent Or Buy Modular Exhibitions Stands
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