Reviewing The Response To Your Internet Marketing Strategy
The basic structure of any work plan is of such: generate ideas (planning stage)
, execute ideas (action stage), review the results of your action, and generate better ideas for improvement. As such, it is important to review your internet marketing strategies to determine what works and what does not.
With careful evaluation of your marketing strategies and effort, you will be able to generate a greater profit for yourself. Lets take a look at how we can review our marketing strategies.
You can review the effectiveness of your campaign by employing customer surveys. One of the questions you must include in your survey is to find out where your customers learnt about your products or services. Should most of your customers learn about your products or services through the same source, it is a sign that your method of advertising is effective. Hence, you may consider allocating more resources on that particular mode of advertising.
Another method to determine the effectiveness of your marketing strategies is to embed code into your advertisements. In this way, you will receive feedback on the user clicks of a certain advertisement. This method will help you to keep the good advertisements and take off the bad ones. For example, by embedding code, you will be able to determine the effectiveness of individual elements of the advertisement.
oFor example, you have different designs for the same text, and with the tracking code, you will be able to know which design is more effective in capturing attention.
The third method you can use is to review your website traffic statistics. An important point is to isolate the strategy you are using; otherwise you will not be able to determine the reason for the unusual increase in your website traffic.
Now that youve received tips on how to boost your internet marketing business, Ive a story to tell.
A miser sold all that he had and bought a lump of gold, which he buried in a hole in the ground by the side of an old wall and went to look at daily.
One of his workmen observed his frequent visits to the spot and decided to watch his movements. He soon discovered the secret of the hidden treasure, and digging down, came to the lump of gold, and stole it.
The Miser, on his next visit, found the hole empty and began to tear his hair and to make loud lamentations.
A neighbor, seeing him overcome with grief and learning the cause, said, "Pray do not grieve so; but go and take a stone, and place it in the hole, and fancy that the gold is still lying there. It will do you quite the same service; for when the gold was there, you had it not, as you did not make the slightest use of it."
by: Elwin Yong
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