Retractable Banners Create
Retractable Banners Create Long-lasting Marketing Messages You Cant Retract
Youve all probably experienced first-hand, the impact of the first impression. According to statistics, our first impressions are made within the first 20 to 30 seconds.There is bound to be some correlation between first impressions and the human attention span. This would explain why commercial adverts on television are so short, and why marketers teach you to make your sales pitch as long as an elevator ride.
Unroll a retractable banner, click it into place and you have a marketing message that will last well after you have, ever so discretely put the banner stand away. Imagine for a moment that you are attending your next sales pitch. You enter the room, and your audience is a buzz... people are happy to be there but not necessarily for the same reasons you are. Any kind ofmeeting is a good occasion for busy professionals to catch up or to simply take a breather. Your arrival may even be perceived as an intrusion. Good luck wining over your audience.
The good news is that a marketing banner works the room, well before the presenter is actually ready to say anything. Banners convey the companys logo and brand messages in an inclusive one-shot marketing endeavour. Whether the audience or passerbys focus and attention switches to something or someone else, like the person sitting beside or behind them at the presentation, is almost irrelevant. Corporate banners command attention and help you make a marketing impact, even as youre shaking a few hands, and greeting the attendees.
After all, how can one miss seeing a banner stand its like having a tv screen planted right in front of the audience. Your audience may turn their head away, chat with a neighbour, wave to someone theyve done business with in the past, but when they turn around again, its still there.
Assemble a banner stand, and you will enhance your business brand image for the simple reason that you look prepared, or at least more prepared than the business folk are presenting empty-handed. Assemble a banner stand, like the roll-up banner or retractable banner, and audience members are likely to comment on what a nifty marketing tool you are using.
You want your companys marketing to look effortless thats one of the differences between push and pull marketing. Banner marketing is pull marketing. Its like putting a huge magnet in the middle of a room and watching as your potential customers gravitate towards it. The ones that are compelled to step forward to take a closer look are quite possibly those prospects you would not have converted in any case. After all, interested prospects are the curious ones they are already ready to make a purchase, or theyre at least half-way there. They may need some enticing but they dont need the hard sale.
Take out your retractable banner, or pull-up banner or roll-up banner. Set it up, and in the time it takes you to set it up, distinguish between your genuine prospects, and those that werent really looking in the first place.
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