Reducing Adwords Cost Per Click
Reducing Adwords Cost Per Click
You can get significant marketing results with Google Adwords but unless you are careful and manage your results well, it can become quite expensive. While its possible to spend a lot of money with a pay per click campaign, there are ways to manage it,. If you are paying attention to your bottom line, the added costs may well mean more profits so worrying about the cost is just part of the equation. Assuming you have an offer at the end of the road that converts and generates profits, your main pay per click goals it to maximize clicks and refine your approach to lower the cost while maintianing the client flow. We will discuss several of the best ways to take charge of your pay per click expenditures in the paragraphs that follow.
Consider Paying for Impressions As Well As Clicks
Some websites (and yours may be one) have highly targeted traffic to a particular offer. If that's you, you can buy in volume on a cost per thousand (CPM) instead of cost per click basis. Do use "CPC"; (cost per click) in addition as well, but try CPM as well, to lower overall costs.
In almost any competitive niche, you will dicsover that the most obvious keywords tend to be very expensive. You may decide to use these words, but due to their high cost you really need to be sure that you monitor them carefully from a cost benefit basis. It is often better to search out less expensive keywords, and to organize them into effective ad groups wtih matching ad copy. The bottom line is that you want to get thegreatest possible leverage taking into account the total volume of clicks you can drive to your site, the cost to get them, and finally the results your get from that traffic when it lands on your page.
This is something you will have to play with somewhat, but experiment and see what works best. There are keyword "bid tools," online that will let you type in certain keywords to see what current bid rates are for a particular keyword or keyword phrase is.
Long Tails Can Bring Good Results
There is ofter less competition and thus less cost for phrases of two or more words. Longer phrases also tend to be more narrowly targeted to your niche do whiel fewer people will search for them, those that do are more likely to be interested in your offer. The real payoff is that they are usually much cheaper clicks. Play with longtail keyword phrases for your ads to see which works best.
Write Tight Well Worded Ads That Sell
Here are some key tips to writing an ad that will get your the clicks and traffic you want.
A good ad...
Include Your Keyword in the title, if possible.
Talk about benefits the viewer will get by clicking A call to action is good if you can fit it in Promise quality Use the keyword in the URL
The better written your ad the more clicks you will get. This in turn imporves your quality score and Google rewards you with lower costs per click. The benefits of a good ad are too important to pass up. Make sure you always have at least two ads running and constantly cull the poorer performing one and write a new one to try to beat the better perfoming one. That way you will constanly improve your results.
Start with long tail keywords. But what ever keyword you use, make sure the ad itself is an effective sales tool. In the end you will benefit with more prospects going to your sales page with a lower cost per visitor. How Much Effective Is Hcg Diet Plan For Weight Loss? Movie Review Papers Free dating sites are the solution for American singles meet each other online? Moncler Womens Coats Saving Account Payday Loans-just With Bank Account Can Fulfill All Urgent Needs Laser Eye Treatment For Astigmatism Skateboard Accessories that Lightens up your Style Why India should be your preferred Holiday Destination How To Choose Women's Eyeglass That Look Awesome Finding Financial Stability Why Villa Holidays In Malaga? Loans Online Instant Approval-Best Way to Fulfill Your Instant Needs Home Insurance with Home Security System: Great Bundle Promo