Problems With Womens Clothing Selling Online
Research shows that womens clothing is just not selling well over the internet as
online some womens shops are continuing to show a slump in sales for the second straight year.Slump in Womens Dresses
The slump is being seen in womens dresses as well as skirts and pants. Blouses or shirts continue to do well especially in the plus sizes. Also womens clothing for working out such as sweatshirts and pants continue to do well. Purses and shoes are also remaining steady but with no real jump in numbers of sales.
Reasons Behind Slump
There are probably many reasons for the slump in womens clothing especially dresses but it is probably because the differences in sizing between different online retailers and the difficulty in getting the correct size shipped to the customers. Also, the pictures of dresses for some reason do not translate well over the internet. When the purchase is received the look of the dress in real life and what is shown on the website are very different. This is also true of the touch and feel of the fabric.
Evening Wear
Nowhere is this drop in sales bigger than in womens clothing for evening wear. Long dresses with glitz and sparkles are just not selling. Most experts believe that this is because evening wear is just one of those items that women have to see, try on as well as feel the touch of the dress before buying. This type of womens clothing is one that certainly does not transfer from the picture on the website to the look in real life. Nothing is worse than ordering eveningwear that is Christmas red on the site and full of glitz and shine only to come in more of a maroon color with the glitz and shine being more like dull and drab. Add that to the size being off and you can see where the shopping experience for womens clothing is just not working well.
Pants and Skirts
This is another area of womens clothing that does not transfer well from the photo on the website to the look in the real world. The pants or jeans might look great on the model on the website but the item usually arrives in sizes that are too big or too small and the material and color does not correspond well from the photo.
Exchanges are Easy
Many sites that sell womens clothing have made the exchange process as effortless as possible with some even enclosing the label pre-printed and the box being able to be used for re-shipping.But no matter how easy the exchange process is by the time the correct size and color arrives to the consumer, the event the customer wanted the clothes for is long gone.
Womens clothing is hard to sell online. Women would much rather go to the local mall to shop for womens clothing where the merchandise can be tried on, the fabric can be felt and the color is seen in person
.
Perhaps there are just some items that will never sell well over the internet. And womens clothing might be some of those items.
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