Online Shopping Will Boom Or Collapse In India?
We are living in 2013, doing smart work with little effort and paying to the minimum is the only agenda what today's generation usually prefers
. In case of shopping even, the perception of Indian people have been changed since the internet advent. Online shopping is considered to be quite better and healthier way than conventional shopping.Online shopping in India is still lacking as compared to UK, US, etc., but has caught a momentum and is growing fast with the internet industry. Reasons for this lack are fear from frauds, quality assurance, poor customer service, and delay in delivery. The sellers want business and buyers want good returns. In this win-win situation its definite that 'online shopping' will out-grow not only nationally but globally.
As there are two sides of a coin, here, we have two aspects of online shopping. One in considered to be its benefit, classified such as-
You save time
Save money
Save your energy
It is open 24 X 7
You get heavy discounts
Amazing promotional offers
You need not compromise with your brand and quality
Shop from the comfort and luxury of your home or office
Place the order to buy online and get it delivered at your doorstep
Despite the fact that online shopping can be very convenient to the buyer, it also has its drawbacks.
You are not allowed to check the item personally to see if it is described perfectly by the seller.
Online shopping doesnt permit you to touch the product, try it on yourself, and take the item the same day youve purchased it.
There is also a great possibility that you get scammed by fraud sellers who makes online stores for the purpose of stealing money from online consumers.
The risk the uncertain payment method online and the fear of being a victim of identity theft.
The online shopping industry is India is expected to grow at a rate of 57 per cent by 2015.All the above disadvantages of online shopping are related to the customers. Now if we look from marketing side, the online shopping has got a lot of competition as every small enterprise is starting their own online store to attract the online customers. And to survive in the competition, the company has to provide the best deals to customers. This will decrease the profit margin of the company.
Apart from this, the online marketing in India is restricted only to certain products like electronic gadgets, books etc. It has not been extended to grocery. Other factors like limited reach of Internet in rural areas and lack of computer knowledge restrict the growth of e-commerce in India.
As the people who do online shopping doesn't want their money to go waste, they should have better knowledge of what to grab, how to grab and more specifically from where to grab it. Using secure connections, awareness of fraud methods and sites while shopping online will definitely give high peak to the online industry. We just need to be more conscious, alert about what is happening in our surrounding and how to handle it for not getting harm in any way.
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